Role & responsibilities
- Rersponsible for Category P&L;
- Develop and implement annual brand plans, aligning with overall business objectives, to achieve targeted sales and profitability goals.
- Analyze market trends, consumer behavior, and competitive activities to identify opportunities for brand growth and innovation.
- Lead the development and execution of integrated marketing campaigns, including advertising, promotions, and digital marketing initiatives, to enhance brand awareness and engagement.
- Manage the brand budget effectively, ensuring optimal allocation of resources to maximize ROI.
- Collaborate with the sales team to develop and implement trade marketing programs to drive distribution and visibility in retail channels.