Job Type: Full time

Senior Digital Marketing Executive – Ads & Lead GenerationExperience: 2–4 Years | Job Type: Full-Time | Location: Surat, Gujarat – OnsiteAbout the Role :We are looking for a Senior Digital Marketing Executive who is experienced in running paid advertisingcampaigns and generating high-quality leads for a software/IT business. The ideal candidate should havestrong hands-on experience with performance marketing and be comfortable managing campaigns with clearlead-generation and ROI targets.Key Responsibilities :- Plan, launch, and manage Google Ads and Meta Ads campaigns for lead generation.- Develop strategies to generate high-quality B2B leads for our software products and services.- Conduct keyword research, audience targeting, competitor analysis, and campaign planning.- Monitor campaign performance and optimize CPC, CPL, CTR, conversion rates, and ROI.- Create and test different ad copies, creatives, landing pages, and audience segments.- Manage and optimize monthly advertising budgets effectively.- Track leads and campaign performance through Google Analytics, Google Tag Manager,



and conversion tracking.- Analyze campaign data and prepare regular performance reports.- Work closely with the Sales Team to improve lead quality and conversion.- Identify current paid marketing opportunities and continuously improve lead-generation strategies.- Stay updated with the latest trends, tools, and changes in digital advertising platforms.Requirements :- 2–4 years of hands-on experience in Digital Marketing, Performance Marketing, or Paid Advertising.- Strong experience with Google Ads and Meta Ads.- Proven experience in lead generation, preferably for B2B, SaaS, IT, or software companies.- Good understanding of campaign analytics and performance metrics.- Experience with Google Analytics, Google Tag Manager, Search Console, or similar tools.- Robust analytical and problem-solving skills.- Ability to manage campaigns independently and take ownership of performance.- Good communication and reporting skills.

📌 Digital Marketing Specialist – Paid Ads & Lead Generation Junagadh
🏢 WebLedger
📍 Junagadh