Role & responsibilities

Core Technical & Engineering Responsibilities
Lead System Architecture: Design scalable, secure, and high-performance web applications from front-end interfaces to back-end databases.
Oversee Code Quality: Write clean, maintainable code and conduct rigorous code reviews for junior and mid-level engineers.
Manage Infrastructure & Deployment: Handle cloud hosting, CI/CD pipelines, and application monitoring to ensure maximum uptime.
Optimize Web Performance: Improve page load speeds, mobile responsiveness, and Core Web Vitals, which directly impact user experience and search rankings.

Digital Marketing Leadership Responsibilities
Align Tech with Growth Goals: Translate marketing campaigns and lead-generation objectives into technical requirements and feature roadmaps.
Manage Marketing Operations: Direct the digital marketing team's strategy, sprint planning, content schedules, and campaign execution.
Oversee MarTech Stack: Integrate and maintain marketing aut
omation tools, CRM systems (like HubSpot or Salesforce), and analytics platforms (Google Analytics,



Mixpanel).
Drive SEO & Conversion Rate Optimization (CRO): Guide the team on technical SEO best practices and run A/B testing frameworks on landing pages to maximize conversion rates.

Cross-Functional & Management Responsibilities
Bridge Communication: Translate complex technical constraints into explicit business language for marketers, and turn marketing goals into actionable tasks for developers.
Mentor & Lead: Guide both development and marketing staff, fostering collaboration between two traditionally siloed departments.
Resource & Budget Allocation: Prioritize projects based on ROI, balancing technical debt reduction with urgent marketing campaign deliverables

Preferred candidate profile A Senior Full-Stack Developer who also manages a digital marketing team acts as a bridge between technical product delivery and growth strategy, overseeing both software architecture and marketing operations.

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