1. Events and activation
- Prepare quarterly/half yearly/ annual marketing calendar based on region
- Conceptualize and execute the plan
- Increase in footfall and revenue in the entertainment section through corporate tie-ups
- Overall responsible for driving corporate sales, bulk bookings of entertainment category at the center

2. Branding and communication
- Internal Communication interaction with retailers via newsletter and employee mailers
- External Communication – newspaper campaigns, radio campaigns, outdoor campaign and BTL activation

3. PR activities
- Create PR strategy to achieve stated objective
- Manage PR agencies
- Develop relationship between media and the mall
- Coordinate media meetings
- Draft press releases for the company

4. Retailers interaction
- Partnering with retailers during events and activation at the mall to increase trading density and sales at the mall

5. Budgeting and strategy
- Ensure adherence to annual marketing budget

6. Social media/ Digital marketing
- Identify and brief the agencies for required application
- Increase interaction on the digital space including Facebook marketing
- Promotion of events via digital channel

📌 Urgent requirement-Assistant Manager(Events) (Bengaluru)
🏢 Ics Realty
📍 Bengaluru