About Paytm

Paytm is India's leading mobile payments and financial services distribution
company. Pioneer of the mobile QR payments revolution in India, Paytm builds
technologies that help small businesses with payments and commerce. Paytm’s
mission is to serve half a billion Indians and bring them to the mainstream
economy with the help of technology.

ABOUT THE ROLE

Digital Gold & Silver is one of the fastest-scaling propositions in the Wealth
portfolio. As Senior Business Analyst, you will own the numbers end to end from
acquisition through retention, churn, revenue and GMV. This is not a reporting
role: you will frame problems independently, find root causes, size
opportunities, and convert them into growth recommendations that Marketing and
Business teams act on.

KEY RESPONSIBILITIES

Business Insights & Growth

• Drive data-led growth across the acquisition, retention, churn, revenue and
GMV lifecycle.

• Own deep-dive analytics to identify key drivers and opportunities for
acquisition, engagement, retention and churn reduction.





• Drive Revenue and GMV growth in line with the Annual Operating Plan (AOP)
through actionable insights and growth recommendations.

Customer & Lifecycle Analytics

• Analyse cohorts, journeys, segments and behavioural trends to improve customer
lifetime value and repeat transactions.

• Build cohort and retention frameworks (D0/D7/D30, monthly triangles) across
current, reactivated and repeat users.

• Diagnose churn and cancellation drivers and recommend structural fixes, not
surface-level corrections.

Campaign Efficacy & Attribution

• Measure and optimize campaign efficacy — identifying the right segments,
propositions, channels and levers to maximize incremental GMV and revenue.

• Conduct funnel, cohort, campaign and attribution analysis to identify
performance gaps and recommend corrective actions.

• Reconcile promotional burn against incremental GMV; establish ROI and
cost-per-incremental-user benchmarks by campaign and segme

📌 Business Analytics- Manager/ Sr Manager- Paytm Gold (Noida)
🏢 Paytm
📍 Noida