Job DescriptionPosition Title: Senior Copywriter
nBusiness Unit: WP International
nExperience: 3+ yrs
nLocation: Marol, Mumbai
nShift Timing: 10:30 AM to 7:30 PM (Mon to Fri)
nSalary Range: 8-11 LPA
nAbout the Role
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- Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketingn
- Translate brand strategy and audience insights into high-impact storytellingn
- Collaborate closely with design, marketing, and business teamsn
- Lead ideation and contribute to creative concepts & campaign planningn
- Conduct research to deeply understand products, users, and messagingn
- Manage multiple projects end-to-end while meeting quality and timelinesn
- Optimize copy using feedback, data, and performance insightsn
- Mentor junior writers and uphold content quality benchmarksn





nWhat We're Looking For
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- Exceptional command over English language, grammar & nuancen
- Ability to adapt tone and style across platforms and funnel stagesn
- Solid conceptual thinking with a performance-driven mindsetn
- High attention to detail and comfort in fast-paced environmentsn
- Strong understanding of social media marketing & performance copywritingn
- Experience working with cross-functional teamsn

nRequirements
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- Bachelor's degree in English, Journalism, Marketing, Communications, or related fieldn
- 3+ years of experience in copywriting, content, or brand marketingn

📌 Senior Copywriter | BU: WP International (Maharashtra)
🏢 upGrad
📍 Maharashtra