What are the main performance objectives in this role?
We're a fast-moving, international team of around 80 people and we're looking for our next AdOps Team Lead This role sits at the heart of our Ops function, leading our AdOps team (4 members) and working directly with our COO to keep campaigns running smoothly across a complex ecosystem of OEM partners, MMPs, and direct clients.
As our AdOps Team Lead, you'll own campaign quality and technical delivery end-to-end, while leading and developing the team responsible for execution. Concretely, that means:
Leading and mentoring a team of AdOps specialists, overseeing workload distribution and quality of output
Running campaign QA, link testing, and launch readiness checks (ensuring nothing goes live with issues)
Leading new partner integrations with Everflow and other performance platforms
Handling escalations and troubleshooting queries from clients, media partners, and MMPs, from discrepancy investigations to tracking failures
Keeping our attribution setup tight (postback URLs, S2S tracking, deep-linking, and MMP configuration)
Being the technical go-to for the business teams when things don't add up
Partnering with the COO on process improvements and team performance
Owning / monitoring the support ticket board + SLAs and proactively resolving issues with the rest of the AdOps team
What are the strengths, transferable skills, and behaviors that drive success in this role?
Experience Digital Ad Operations within the mobile advertising ecosystem (OEM, programmatic, or performance marketing), including prior experience leading or mentoring a team
Solid knowledge of MMP platforms: AppsFlyer, Adjust, Singular, Branch - ideally with existing contacts at these partners for direct escalation when needed
Robust grasp of attribution mechanics (S2S tracking, postback URLs, deep-linking)
Proven ability to troubleshoot delivery issues: discrepancies, latency, tracking failures, reporting mismatches
Experience owning campaign se
📌 AdOps Team Lead (Mumbai)
🏢 AVOW
📍 Mumbai