Job Description
Creative & Content Lead
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nAbout the Role
nWe’re looking for a creative, proactive, and execution-focused Creative & Content Lead to help shape how the brand looks, sounds, and communicates across digital and physical touchpoints.
nYou’ll work across content ideation, creative production, AI-generated content, shoots, campaigns, website, app, and product creatives — taking ideas from concept to execution while maintaining a consistent and high-quality brand identity.
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nThis role is ideal for someone who is equally comfortable thinking of a great hook and getting it made.
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nKey Responsibilities
n1. Creative Production & Review
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- Develop and review scripts, hooks, captions, ad copies, social content, and campaign creatives.n
- Create and coordinate AI-generated images, videos, edits, and other visual content.n
- Review creative output for brand consistency, quality, storytelling, and communication.n
- Adapt creatives across formats and platforms including Instagram, YouTube, LinkedIn, website, and product/e-commerce channels.n




- Maintain a consistent visual and verbal brand language across all content.n

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n2. Content Ideation — Recent Hooks & Angles
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- Constantly generate new content ideas, hooks, concepts, and creative angles.n
- Develop ideas for TOFU, MOFU, and BOFU content.n
- Identify opportunities for trend-led, product-led, educational, emotional, and performance-driven content.n
- Experiment with different storytelling formats and creative approaches.n
- Turn product features and consumer insights into engaging content ideas.n

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n3. Shoot Coordination & Execution
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- Plan and coordinate photoshoots and video shoots from concept to final delivery.n
- Work with photographers, videographers, actors, creators, production teams, and internal stakeholders.n
- Prepare shot lists, references, scripts, creative briefs, and production requirements.n
- Ensure shoots stay aligned with the creative direct

📌 Creative and Content Lead (Bengaluru)
🏢 wippi
📍 Bengaluru