Job Description
Job Locations are: Indore (Madhya Pradesh), Jaipur (Rajasthan)
nReporting To: Area Sales Manager (ASM)
nDepartment: Sales & Distribution
nIndustry: Beauty & Personal Care (BPC) / FMCG / Retail
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nRole Purpose:
nThe Sales Officer will be responsible for driving primary and secondary sales, distribution expansion, retailer management, and market execution within the assigned territory. The role requires robust field execution, distributor coordination, and channel development across General Trade, Pharmacy, and Modern Trade outlets while supporting the ASM in achieving business objectives.
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nKey Responsibilities:
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n1. Sales & Business Delivery
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n- Achieve monthly, quarterly, and annual sales targets assigned by the ASM
n- Drive primary and secondary sales growth in the territory
n- Ensure achievement of product-wise and channel-wise targets
n- Execute sales strategies and market plans effectively
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n2. Distribution & Market Expansion
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n- Expand numeric and weighted distribution across assigned markets




n- Increase outlet coverage and market penetration
n- Appoint and activate new outlets within the territory
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nStrengthen availability across:
n- BPC Outlets
n- Pharmacy Stores
n- Supermarkets & Mini Modern Trade
n- General Trade Stores
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n3. Retail Execution & Merchandising
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n- Ensure visibility, shelf placement, and merchandising standards in outlets
n- Execute promotions, trade schemes, and branding activities effectively
n- Ensure availability of POSM materials in the market
n- Monitor stock availability and prevent stock-outs
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n4. Distributor & Channel Management
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n- Work closely with distributors to drive market servicing and order generation
n- Monitor distributor stock levels and secondary movement
n- Ensure timely deliveries and retailer servicing
n- Support collections and maintain healthy receivables
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n5. Team Handling & ISR Management
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n- Supervise and guide ISR (Inside Sales R

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