Creative & Content Lead

About the Role
We’re looking for a creative, proactive, and execution-focused Creative & Content Lead to help shape how the brand looks, sounds, and communicates across digital and physical touchpoints.
You’ll work across content ideation, creative production, AI-generated content, shoots, campaigns, website, app, and product creatives — taking ideas from concept to execution while maintaining a consistent and high-quality brand identity.

This role is ideal for someone who is equally comfortable thinking of a outstanding hook and getting it made.

Key Responsibilities
1. Creative Production & Review
- Develop and review scripts, hooks, captions, ad copies, social content, and campaign creatives.
- Create and coordinate AI-generated images, videos, edits, and other visual content.
- Review creative output for brand consistency, quality, storytelling, and communication.
- Adapt creatives across formats and platforms including Instagram, YouTube, LinkedIn, website, and product/e-commerce channels.




- Maintain a consistent visual and verbal brand language across all content.

2. Content Ideation — New Hooks & Angles
- Constantly generate new content ideas, hooks, concepts, and creative angles.
- Develop ideas for TOFU, MOFU, and BOFU content.
- Identify opportunities for trend-led, product-led, educational, emotional, and performance-driven content.
- Experiment with different storytelling formats and creative approaches.
- Turn product features and consumer insights into engaging content ideas.

3. Shoot Coordination & Execution
- Plan and coordinate photoshoots and video shoots from concept to final delivery.
- Work with photographers, videographers, actors, creators, production teams, and internal stakeholders.
- Prepare shot lists, references, scripts, creative briefs, and production requirements.
- Ensure shoots stay aligned with the creative direction and brand guidelines.
- Review and coordinate post-production, edits, and final assets.

4. Cro

📌 Creative and Content Lead (Bengaluru)
🏢 wippi
📍 Bengaluru