Job Locations are: Indore (Madhya Pradesh), Jaipur (Rajasthan)

Reporting To: Area Sales Manager (ASM)

Department: Sales & Distribution

Industry: Beauty & Personal Care (BPC) / FMCG / Retail

Role Purpose:

The Sales Officer will be responsible for driving primary and secondary sales, distribution expansion, retailer management, and market execution within the assigned territory. The role requires strong field execution, distributor coordination, and channel development across General Trade, Pharmacy, and Modern Trade outlets while supporting the ASM in achieving business objectives.

Key Responsibilities:

1. Sales & Business Delivery
- Achieve monthly, quarterly, and annual sales targets assigned by the ASM
- Drive primary and secondary sales growth in the territory
- Ensure achievement of product-wise and channel-wise targets
- Execute sales strategies and market plans effectively

2. Distribution & Market Expansion
- Expand numeric and weighted distribution across assigned markets
- Increase outlet coverage and market penetration




- Appoint and activate new outlets within the territory

Strengthen availability across:
- BPC Outlets
- Pharmacy Stores
- Supermarkets & Mini Contemporary Trade
- General Trade Stores

3. Retail Execution & Merchandising
- Ensure visibility, shelf placement, and merchandising standards in outlets
- Execute promotions, trade schemes, and branding activities effectively
- Ensure availability of POSM materials in the market
- Monitor stock availability and prevent stock-outs

4. Distributor & Channel Management
- Work closely with distributors to drive market servicing and order generation
- Monitor distributor stock levels and secondary movement
- Ensure timely deliveries and retailer servicing
- Support collections and maintain healthy receivables

5. Team Handling & ISR Management
- Supervise and guide ISR (Inside Sales Representative) / field support staff
- Ensure beat adherence and productivity of the team
- Train and motivate ISRs for

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