KEY ACCOUNTABILITIES:

1. Account Management & Revenue Growth
- Deliver revenue, sell-in, sell-out, and gross margin targets for assigned RSS and top priority regional accounts.
- Build and execute Joint Business Plans (JBPs) for both national accounts operating in the region and top priority regional accounts, covering sales, category expansion, visibility, activation, and profitability levers.
- Drive regional store growth and category penetration by identifying new store listings, kitchen category expansion opportunities, and assortment upgrades.
- Own commercial delivery for regional accounts, including revenue, profitability, pricing realization, and mix improvement.
- Partner with corporate KAMs to align regional execution with national strategy and ensure JBP milestones are achieved.

2. Customer & Relationship Management
- Develop robust working relationships with regional decision-makers, buying teams, and cluster managers across priority accounts.
- Act as the primary regional interface to strengthen account engagement, communicate program priorities,



and resolve escalations.
- Partner with customer teams to jointly plan visibility, activation, and category expansion initiatives at the regional and store-cluster level.
- Manage regional negotiations on visibility space, planogram adherence, and category placement opportunities.

3. Channel & Customer Strategy Execution
- Translate channel and category strategies into actionable regional growth plans.
- Drive implementation of assortment direction, kitchen category expansion, pricing adherence, and promotion execution as per corporate guidance.
- Collaborate with Category, Supply Chain, Retail Marketing PMO, and Corporate KAMs to tailor execution plans for each priority account.
- Ensure national programs are deployed as per SOP across all strategic stores.

4. Operational Excellence & Field Execution
- Lead execution of regional programs, visibility interventions, category rollouts, kitchen expansions, and

📌 Key Account Manager (Vijayawada)
🏢 V-Guard
📍 Vijayawada