Job Title: Associate, Creator Onboarding & Partnerships (Influencer Marketing)

Location: Pune (Head Office) | Full-time | Experience: 0 - 3 years | Employment Type: Permanent
Reporting to: Manager, Creator Onboarding & Partnerships
Works closely with: Campaign Managers, Campaign Ops, Creative and Brand Solutions, Affiliate team

About the Role

We’re looking for a smart, proactive, and people-loving team player to join our Influencer & Creator Marketing team at FirstCry. You’ll build, grow and maintain FirstCry’s creator network by onboarding high-quality creators at scale. In your role, you will ensure a steady pipeline of relevant creators for campaigns, improve creator responsiveness, repeat participation, and shall support revenue growth by driving inbound and outbound creator discovery, onboarding, database hygiene, and day-to-day creator support.

What You’ll Do | Key Responsibilities
Inbound & Outbound discovery and onboarding (IMS)
Review inbound creator registrations on IMS, evaluate & tag profiles accurately against defined criteria.
Run periodic revisits for Hold & rectifiable Not Approved cases and follow up with creators to resolve issues.
Maintain a revisit tracker and update outcomes consistently
Discover relevant creators across identified platforms who are not yet in the FirstCry network.
Build prospect lists with required tags (content fit, language, region, platform strengths, contact info) by sending personalized outreach that connects and drives interest
Execute outreach using approved templates, follow-up cadence, and objection responses.
Track outreach funnel metrics and conversion status in trackers.

Creator Launchpad program
Support execution of the Creator Launchpad program for new creators.
Manage operations: invites, scheduling, reminders, attendance, and tracking completion & performance.
Provide process guidance to creators and ensure smooth movement into campaign readiness.

Partnerships support (long-term creators)
Identify creators who are a positive fit for long-term partnerships, based on defined criteria.
Reach out, negotiate commercials within defined guardrails and send a clear confirmation email after alignment, capturing key terms & conditions, and file the documentation in the tracker.
Maintain the long-term partnership pipeline tracker and inventory tracker: status, utilization,



and expiry.
Track planned versus delivered posts and flag unused or expiring inventory.

Celebrity program support
Research celebrity profiles and find manager or contact details.
Maintain the celebrity pipeline tracker: stage, follow-ups, and next actions.
Support coordination during live collaborations: approvals, post confirmation, and documentation.
Maintain a clean record of celebrity collaborations and performance notes for future reference.

Regional database building
Build and maintain a regional creator database by language, location, and content category.
Keep regional tags accurate to enable rapid shortlisting for regional campaigns.
Ensure newly recruited profiles are added to regional campaigns and collaborations.

Creator relationship management and support
Act as the first point of contact for queries related to onboarding, campaign participation basics, and process guidance.
Build and maintain relationships notes and ensure timely responses as per internal SLAs
Support creator reactivation: identify inactive creators and run structured re-engagement.

New creator data hygiene and internal coordination
Maintain creator information accuracy across IMS and trackers: category fit, deliverable types, language, location, contact details, responsiveness notes, and availability.
Share creator shortlists with campaign teams based on campaign needs and timelines.
Coordinate availability checks and suitability inputs with Campaign Managers and Campaign Ops.
Feed learnings into internal playbooks: outreach scripts, objection patterns, creator preferences, and recurring process friction points.

You’ll Thrive in This Role If You Are:
Someone who genuinely enjoys speaking with creators, building rapport, and understanding how they work Curious, and proactive, you like discovering new creators and trying new ways to reach them
Organized and detail-oriented, you are comfortable working with trackers, reason codes & follow-up routines




Comfortable with outreach and basic negotiation, you can have a clear conversation about deliverables, timelines, and commercials within defined ranges
A regular user of Instagram, YouTube with a good eye for parenting and creator content & what performs well Reliable & execution-focused, you follow through and close loops, even when managing many creators at once

Must-have Skills & Competencies
Strong written & verbal communication, comfortable with daily creator interactions
Strong follow-up discipline, cold outreach and negotiation
Content marketing - good judgement for content relevance and quality checks based on defined criteria
Campaign/project coordination. Ability to manage multiple workstreams and timelines without dropping tasks
Comfortable working with ambiguity and improving processes over time
Social media fluency and basic understanding of Instagram & YouTube creator systems.
High attention to detail and strong tracker hygiene and time management
Comfort with campaign analytics, reporting and high-volume work and multitasking

Tools You’ll Use
Microsoft Office & Google Workspace (Docs, Sheets, Slides, Drive)
Influencer Management System (IMS) – FirstCry’s internal platform
Instagram, YouTube Studio, Creator Studio & Canva / Figma (basic use)
Email & WhatsApp Business Tools – For day-to-day creator communication
Analytics Tools & Dashboards

Perks & Advantages
Work at India’s largest and most loved parenting platform
Collaborate with the best parenting, beauty & lifestyle influencers in the country
Be part of a high-performing, fun, and friendly team
Learn fast, grow faster—with mentorship, team support, and real ownership

Qualifications & Experience
Bachelor's degree in marketing, Media, PR, Communications, or related field or 0 to 2 years experience in influencer marketing, creator management, community programs, partnerships support, social media operations, or similar roles
Robust interest in influencer marketing, digital media and comfort with spreadsheets, trackers, basic reporting
Prior internship or experience working with creators or agencies is a plus
Excellent communication skills and a love for all things content

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

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