About NuVista AI

NuVista AI is a U.S.-based technology company helping organizations modernize through artificial intelligence, data, and cloud solutions on AWS. We partner with businesses to deliver scalable, secure, and measurable outcomes across cloud modernization, data platforms, generative AI, and intelligent automation.

We specialize in cloud migration, data modernization, generative AI, AI agents, intelligent automation, AIOps, and technical staffing. Our team supports organizations across financial services, healthcare, manufacturing, retail, media, the public sector, and technology.

About the Team

You will collaborate with our marketing, content, design, video, sales, and leadership teams to develop performance-focused advertising campaigns that generate qualified B2B leads.

As part of a globally distributed team, you will help establish Meta Ads as a measurable acquisition channel across NuVista AI’s consulting services, technology solutions, events, thought leadership, and staffing business lines.

About the Role

We are looking for an experienced Meta Ads Specialist to plan, launch, manage, optimize, and scale paid advertising campaigns across Facebook and Instagram.

The primary objective of this role is to generate qualified B2B leads and measurable sales opportunities through targeted, conversion-focused Meta campaigns. You will own the advertising process from campaign strategy and audience research through setup, tracking, testing, optimization, and performance reporting.

This is a hands-on performance marketing role for someone who can use campaign data, audience targeting, creative testing, retargeting, and conversion tracking to continuously improve business results.

Experience managing campaigns for B2B technology, SaaS, cloud, AI, IT services, consulting, or other complex business offerings is strongly preferred.

What You’ll Do

- Develop Meta Ads strategies aligned with NuVista AI’s lead-generation and business-growth objectives.
- Plan, build, launch, manage, and optimize campaigns through Meta Ads Manager.
- Run campaigns supporting service offerings, events, webinars, thought leadership, content assets, and other demand-generation initiatives.
- Conduct audience, market, and competitor research to identify relevant B2B targeting opportunities.
- Build and manage prospecting, Custom, Lookalike, and retargeting audiences.
- Develop full-funnel campaigns covering awareness, consideration, lead generation, conversion, and retargeting.
- Manage campaign budgets and allocate spending based on performance and business priorities.
- Test audiences, creatives, ad copy, hooks, formats, placements, offers, and landing pages.
- Identify creative fatigue and recommend current concepts, messaging angles, formats, and offers.
- Collaborate with content, design, video, sales, and marketing teams to develop effective advertising assets.




- Write or provide direction for compelling ad copy, headlines, hooks, and calls to action.
- Set up, manage, and troubleshoot Meta Pixel, Conversions API, events, UTMs, and other tracking requirements.
- Ensure campaign conversions and lead sources are captured accurately.
- Monitor and optimize campaigns based on CTR, CPC, CPM, CPL, CPA, conversion rate, frequency, and ROAS where applicable.
- Analyze the full customer journey from ad impression through landing-page conversion and lead generation.
- Identify underperforming campaigns and make data-informed decisions about what to pause, revise, test, or scale.
- Develop retargeting campaigns for website visitors, content engagers, video viewers, event audiences, and other relevant segments.
- Provide weekly and monthly reports covering results, insights, experiments, and recommended next steps.
- Stay current with Meta advertising policies, platform updates, targeting capabilities, campaign formats, and performance marketing practices.

Campaigns may support:

- B2B service and solution offerings.
- Webinars and virtual events.
- Reports, case studies, and downloadable resources.
- Thought-leadership and executive-content campaigns.
- Demo or consultation requests.
- Lead magnets and gated content.
- Lead-nurturing and retargeting initiatives.
- Account-based and highly targeted campaigns.

What We’re Looking For

- At least three years of hands-on experience managing Meta Ads campaigns.
- Strong experience with Facebook and Instagram advertising through Meta Ads Manager.
- Proven ability to generate leads and conversions through paid social campaigns.
- Experience managing real advertising budgets and taking ownership of campaign performance.
- Strong understanding of campaign structures, bidding, optimization, placements, and budget allocation.
- Experience with prospecting, Custom Audiences, Lookalike Audiences, and retargeting.
- Hands-on experience with Meta Pixel, Conversions API, event tracking, and conversion troubleshooting.
- Solid understanding of A/B testing and structured campaign experimentation.
- Ability to interpret campaign data and make independent optimization decisions.
- Understanding of landing pages, conversion funnels, and conversion rate optimization.
- Strong attention to detail when configuring campaigns, audiences, tracking, budgets, and links.
- Clear communication and performance-reporting skills.
- Ability to collaborate effectively with content creators, designers, video editors,



and sales and marketing teams.
- Ability to work independently and manage campaigns without close supervision.
- Availability to work 10–20 hours per week and collaborate during agreed U.S. business hours.

Nice to Have

- Experience managing B2B lead-generation campaigns targeting the U.S. market.
- Experience marketing technology, SaaS, AI, cloud, AWS, IT services, or consulting solutions.
- Experience generating leads for high-value services with complex or longer sales cycles.
- Familiarity with GA4, Google Tag Manager, CRM tracking, lead-source attribution, and reporting dashboards.
- Meta Blueprint certification or equivalent platform training.
- Experience running campaigns for webinars, events, reports, case studies, demos, consultations, or other B2B offers.
- Experience connecting Meta campaigns with CRM and marketing automation workflows.
- Familiarity with HubSpot or comparable CRM platforms.
- Experience working with globally distributed marketing and sales teams.

How NuVista AI Supports Part-Time Team Members

- A fully remote work environment that supports flexibility and asynchronous collaboration.
- A flexible part-time schedule based on agreed priorities and working hours.
- Opportunities to manage B2B campaigns involving AWS Cloud, Data, AI, and technology services.
- Learning, professional development, and opportunities to expand your responsibilities.
- Direct collaboration with marketing, sales, creative, and leadership teams.

Country Hiring Guidelines

NuVista AI is building a global team and considers qualified applicants from various countries. For this role, preference may be given to candidates based in India. While the position is fully remote, hiring availability may vary based on required working hours and engagement regulations in each location. Any location-specific requirements will be discussed and clarified by our Talent Acquisition team as you progress through the hiring process.

How to Apply

Please submit two to three examples of Meta Ads campaigns you personally managed, preferably for B2B organizations.

For each example, briefly describe:

- The industry or company type.
- The target market.
- The campaign objective.
- The approximate monthly advertising spend.
- The CPL or CPA achieved.
- The number and quality of leads generated.
- The conversion rate or sales opportunities influenced, where available.
- The specific changes or optimizations you made to improve performance.

Please also list the advertising, analytics, CRM, attribution, and tracking tools you have used directly.

Candidates with demonstrated experience generating qualified B2B leads through Meta Ads will be strongly preferred.

If this sounds like the opportunity you have been looking for, we would love to hear from you.

Pay: Up to ₹1,024.17 per year

Work Location: Remote

📌 Meta Ads Specialist –B Lead Generation (India)
🏢 NUVISTA AI
📍 India