Job Description – Social Media & Digital Marketing Specialist

Designation: Social Media & Digital Marketing Specialist
Department: Digital Marketing
Experience: 1–3 Years
Industry: Financial Services / NBFC / DSA
Location: Janakpuri, Delhi

Job Summary

We are looking for a proactive and creative Social Media & Digital Marketing Specialist to manage the company’s digital presence, online reputation, paid advertising campaigns, and website content.

The candidate will be responsible for handling social media platforms, Google & Meta Ads, Justdial reviews, online reputation management, and regular updates to the company website.

Key Responsibilities

1. Social Media Management

- Manage and maintain the company’s social media profiles.
- Create, schedule, and publish engaging content.
- Monitor comments, messages, mentions, and customer interactions.
- Maintain a professional and consistent brand image across platforms.

2. Google Ads

- Plan, manage, and optimize Google Ads campaigns.
- Monitor leads, campaign performance, CPC, conversions, and ROI.
- Identify opportunities to improve lead quality and campaign efficiency.

3. Meta Ads

- Manage Facebook and Instagram advertising campaigns.
- Create and coordinate ad creatives and campaign content.
- Monitor campaign performance and optimize budgets for better results.
- Generate quality leads through targeted campaigns.

4. Justdial Reviews & Ratings

- Regularly monitor the company’s Justdial profile.
- Respond professionally to customer reviews and queries.
- Encourage genuine customers to provide feedback and ratings.
- Maintain and improve the company’s online reputation.

5. Negative Comments & Reputation Management





- Monitor negative comments, reviews, and feedback across digital platforms.
- Respond professionally and appropriately to genuine customer concerns.
- Rewrite or replace inappropriate/negative communication with suitable professional responses where applicable.
- Escalate genuine customer complaints to the concerned team for resolution.
- Maintain a positive and professional online brand image.

6. Company Website Management

- Handle day-to-day updates and basic content management of the company website.
- Update services, blogs, announcements, contact information, banners, and other relevant content.
- Coordinate with developers/designers whenever technical changes are required.
- Ensure website content remains accurate, skilled, and up to date.

Required Skills

- Hands-on experience with Google Ads & Meta Ads.
- Good knowledge of Social Media Management.
- Experience in Online Reputation Management.
- Strong written communication skills.
- Good understanding of digital marketing and lead generation.
- Basic knowledge of website content management/CMS.
- Ability to analyze campaign performance and prepare basic reports.
- Creative approach towards content and digital campaigns.
- Ability to handle customer comments and reviews professionally.

Preferred Candidate

- Graduate in Marketing, Digital Marketing, Mass Communication, or a related field.
- 2-5 years of relevant experience preferred.
- Experience in NBFC, Banking, Financial Services, DSA, or Loan industry will be an advantage.
- Should be proactive, responsible, and comfortable managing multiple digital platforms independently.

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

- Flexible schedule

Work Location: In person

📌 Senior Social Media Executive (India)
🏢 Credit First India
📍 India