About the Role

We are looking for a proactive and result-oriented Digital Marketing Manager to lead our end-to-end marketing initiatives. The role is responsible for building a scalable marketing engine that drives brand awareness, generates qualified leads, and supports business growth across our software and technology solutions.

Marketing Strategy & Planning

- Develop and execute the overall marketing strategy aligned with business goals.
- Create quarterly and annual marketing plans with defined KPIs.
- Identify new growth opportunities, marketing channels, and campaign ideas.

Lead Generation & Outbound Marketing

- Build and optimize a scalable outbound lead generation engine.
- Drive email marketing, LinkedIn outreach, WhatsApp campaigns, webinars, and marketing automation.
- Work closely with the sales team to improve lead quality, nurturing, and conversion.

Content & Brand Management

- Oversee the company’s content strategy and brand communication across all channels.
- Manage the creation of blogs, case studies, newsletters, brochures, presentations, videos, social media, and website content.
- Ensure consistent messaging and strong brand positioning.

Digital Marketing

- Plan and manage digital campaigns across Google Ads, LinkedIn, Meta,



YouTube, and other relevant platforms in coordination with external agencies.
- Drive website traffic, lead generation, SEO, content marketing, and conversion optimization.
- Monitor campaign performance and continuously improve marketing ROI.

Agency & Marketing Operations

- Coordinate with SEO, advertising, design, content, and web development agencies to ensure timely execution of marketing initiatives.
- Plan and execute webinars, customer events, exhibitions, product launches, and other marketing campaigns.
- Support sales with targeted campaigns, marketing collateral, and performance reporting.

Desired Skills & Experience

- 4+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.
- Strong understanding of lead generation, digital marketing, content marketing, and marketing automation.
- Experience managing agencies and coordinating cross-functional teams.
- Analytical mindset with excellent communication and project management skills.
- Experience in B2B software, SaaS, ERP, or technology companies will be preferred.

Job Location: Mumbai

date: Sep 10 2026

Admin: user current

📌 Digital Marketing Manager / Growth Marketing Manager (India)
🏢 Software@Work
📍 India