Job Opening – Head – Hospital Marketing & Business Development

Position: Head – Hospital Marketing & Business Development
Industry: Healthcare / Hospital
Location: Banjarahills,Hyderabad
Experience: 8+ Years in Hospital Marketing / Healthcare Business Development
Team Size: 6–8 Members
Annual Business Target: ₹40 Crore
Employment Type: Full-Time

Job Summary

We are looking for a dynamic and result-oriented Head – Hospital Marketing & Business Development to lead the hospital's marketing, referral development and business growth initiatives.

The candidate will be responsible for building and strengthening relationships with doctors, clinics and referral partners, driving patient acquisition, improving OPD-to-IPD conversions, developing new business channels and leading a team of 6–8 marketing professionals.

The ideal candidate should have a strong existing doctor and clinic network, with the ability to leverage relationships to generate sustainable patient footfall and business growth. The role will carry an annual business target of approximately ₹40 Crore.

Key Responsibilities1. Hospital Business Growth & Revenue Generation

- Develop and execute comprehensive marketing and business development strategies to achieve the hospital's revenue and growth objectives.
- Take ownership of an annual business target of approximately ₹40 Crore.
- Develop monthly and quarterly action plans to achieve revenue targets.
- Identify current sources of patient acquisition, referrals and business opportunities.
- Analyse market trends, competitor activities and local healthcare opportunities to identify areas for growth.
- Develop specialty-wise strategies to increase patient volumes and revenue.

2. Doctor & Referral Relationship Management

- Build, maintain and strengthen relationships with doctors, consultants and referral partners.
- Leverage an existing network of approximately 500+ doctors, wherever available.
- Develop and maintain relationships with 100+ clinics / referral centres.
- Conduct regular doctor and clinic visits and understand referral opportunities.
- Develop long-term relationships with key referring doctors and institutions.
- Identify new doctors, clinics and referral sources to continuously expand the network.
- Monitor referral trends and develop strategies to improve referral volumes.

3. OPD & IPD Growth

- Drive growth in OPD patient footfall and IPD admissions.
- Develop strategies to improve OPD-to-IPD conversion.
- Work closely with consultants, clinical departments and hospital operations to improve patient conversion and retention.
- Monitor specialty-wise OPD, IPD, referral and conversion data.




- Identify reasons for patient drop-offs and implement corrective strategies.
- Develop focused business plans for high-potential specialties.

4. Healthcare Camps & Community Outreach

- Plan, coordinate and execute a minimum of 20 healthcare camps per month.
- Identify suitable corporate, residential, community and institutional locations for camps.
- Coordinate with doctors and internal hospital departments for successful camp execution.
- Develop camp-based patient acquisition strategies.
- Track camp performance including:
- Registrations
- OPD consultations
- Investigations
- Follow-ups
- IPD admissions
- Revenue generated
- Measure the ROI and effectiveness of each campaign/camp.

5. Team Leadership & Performance Management

- Lead and manage a team of 6–8 marketing/business development professionals.
- Set individual and team targets aligned with overall hospital objectives.
- Allocate territories, doctors, clinics and business-development activities.
- Conduct regular performance reviews and field activity reviews.
- Mentor, coach and motivate team members.
- Establish structured reporting and performance tracking systems.
- Ensure the team maintains strong relationships with doctors and referral partners.
- Take corrective action where performance is below expectations.

6. Marketing & Brand Development

- Develop local marketing strategies to increase the hospital's visibility and patient reach.
- Plan doctor engagement programs, health awareness programs, CME/medical education activities and community outreach initiatives.
- Explore corporate tie-ups, institutional partnerships and other patient acquisition channels.
- Coordinate with digital marketing and branding teams to align offline and online marketing initiatives.
- Strengthen the hospital's presence within the local healthcare ecosystem.

7. Reporting & Analytics

- Prepare and present monthly and quarterly business performance reports to senior management.
- Track:
- OPD growth
- IPD growth
- OPD-to-IPD conversion
- Doctor referrals
- Clinic referrals
- Camp performance
- Specialty-wise revenue
- Team productivity
- Marketing ROI
- Use data and performance insights to continuously improve business strategies.

Key Performance Indicators (KPIs)

The candidate will be responsible for achieving and monitoring:





- ₹40 Crore annual business target
- Growth in OPD patient volumes
- Improvement in OPD-to-IPD conversion
- Growth in IPD admissions
- Development and activation of doctor referral network
- Strong engagement with 500+ doctors / consultants
- Development of 100+ clinic/referral relationships
- Minimum 20 healthcare camps per month
- New patient acquisition
- Specialty-wise revenue growth
- Team productivity and target achievement
- Return on investment from marketing activities

Candidate Profile

- Bachelor's or Master's degree in Marketing, Business Administration, Healthcare Management or a related field.
- 8+ years of relevant experience in hospital marketing, healthcare business development, referral marketing or hospital sales.
- Strong understanding of the hospital business model and patient acquisition.
- Proven experience in doctor relationship management and referral business development.
- Strong existing network among doctors, consultants and clinics will be highly preferred.
- Experience in driving OPD and IPD growth and improving patient conversion.
- Experience in planning and executing healthcare camps and community outreach programs.
- Proven experience in managing and developing a 6–8 member team.
- Strong leadership, negotiation and relationship-management skills.
- Excellent communication and interpersonal skills.
- Strong commercial understanding with a results-oriented approach.
- Willingness to travel extensively for doctor, clinic and institutional visits.

What We Are Looking For

We are particularly interested in candidates who can demonstrate:

- A strong and active doctor referral network
- Established relationships with clinics and referral centres
- Proven ability to generate hospital business
- Experience handling significant revenue targets
- Strong OPD-to-IPD conversion strategies
- Experience conducting regular healthcare camps
- Ability to build, manage and motivate a field marketing team
- Strong understanding of the local healthcare market

Compensation

Salary: Competitive / As per market standards and candidate's experience.

Compensation will be commensurate with the candidate's experience, existing network, leadership capability and proven business-generation track record.

How to Apply

Interested candidates can share their updated CV with:

Medbizz Consultancy Services
[email protected]
+91-XXXXXXXXXX

Note: Candidates with proven experience in hospital business generation, a strong doctor/clinic network and the ability to handle significant revenue targets will be preferred.

Pay: ₹600,000.00 - ₹800,000.00 per year

Work Location: In person

📌 Sales & Marketing Head (India)
🏢 Vanvee
📍 India