Job Description

Group Company: PhysicsWallah Limited

Designation: Associate Manager

Office Location: Vidyapeeth – Supreme Plaza – Guwahati – AS Guwahati (East - Guwahati)

Position description: Dynamic professional orchestrating strategic marketing campaigns, brand management, and cross-functional collaborations to drive business growth and market presence.

Primary Responsibilities:

- Develop and implement comprehensive marketing strategies aligned with overall business objectives, overseeing the execution of campaigns and initiatives.
- Lead and mentor marketing teams, fostering collaboration, innovation, and professional development among team members.
- Conduct in-depth market research to identify trends, customer preferences, and competitive landscapes, informing strategic decision-making.
- Collaborate with other departments, such as sales, product development, and finance, to integrate marketing initiatives seamlessly into broader business strategies.
- Oversee brand management activities, ensuring consistent brand positioning, messaging, and visual identity across all marketing channels.
- Lead the development and execution of marketing campaigns, ensuring they align with brand guidelines and resonate with target audiences.
- Manage marketing budgets effectively, allocating resources strategically to maximize the impact of campaigns and initiatives.
- Utilize analytics tools to monitor and analyze the performance of marketing efforts, providing insights for continuous improvement and reporting to senior management.
- Lead product launch initiatives, managing the entire product lifecycle and implementing marketing plans to drive awareness and adoption.
- Develop and implement digital marketing strategies,



including social media, content marketing, and online advertising, to enhance online visibility and engagement.
- Implement and manage CRM systems to optimize customer interactions, track marketing metrics, and support customer retention efforts.
- Plan and coordinate marketing events, trade shows, and promotional activities to enhance brand awareness and generate leads.
- Develop and maintain relationships with media outlets, manage press releases, and coordinate public relations efforts to enhance the brand's public image.
- Conduct regular competitor analyses and stay informed about market trends, adapting strategies to maintain a competitive edge.
- Explore and integrate emerging technologies and innovative marketing approaches to stay ahead of industry trends and consumer preferences.

Additional Responsibilities:

Reporting Team

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Educational qualifications preferred

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Job Snapshot

Updated Date

12-09-2026

Job ID

REC_02393

Structure

Vidyapeeth Marketing

Location

Vidyapeeth – Supreme Plaza – Guwahati – AS, Guwahati, Assam, India

Experience

3 - 8 Years

Employee Type

Current Member

📌 Marketing Lead (Guwahati)
🏢 PhysicsWallah
📍 Guwahati