BUSINESS DEVELOPMENT MANAGER (BDM)

Company: Blues & Purples Brand Solutions

Location: Naraina, New Delhi

Experience: 4–8 Years

Employment Type: Full-time

Department: Business Development / Sales

Reporting To: Head – Business Development / Director

COMPANY DESCRIPTION

Blues & Purples Brand Solutions is a comprehensive advertising solutions agency known for delivering end-to-end campaign execution across OOH and BTL channels.

The team is composed of creative, enthusiastic, and experienced professionals who bring fresh ideas and strong execution capabilities to every project. The company focuses on giving each advertisement a distinct meaning, identity, and vision, backed by professional project management and impactful event experiences.

Blues & Purples helps brands go beyond products to create real differentiation and positive impact, aligning brand behavior with what audiences expect. The organization strongly believes that smart, original creativity is a key driver of measurable sales growth.

ABOUT THE ROLE

Blues & Purples Brand Solutions is looking for an experienced and result-oriented Business Development Manager (BDM) to drive business growth by developing new client relationships, expanding existing accounts, and generating revenue across our event spaces, exhibitions, trade fairs, branding, BTL, and advertising solutions.

The role requires a strong combination of business development, client relationship management, consultative selling, and commercial negotiation. The ideal candidate should have a good understanding of the events, exhibitions, advertising, branding, or space-selling ecosystem and be comfortable dealing with corporate clients, event agencies, and other business partners.

The BDM will be responsible for building a strong sales pipeline, identifying high-value opportunities, converting prospects into business, and contributing directly to the company's revenue growth.

KEY RESPONSIBILITIES1. Business Development & New Client Acquisition

- Identify and develop new business opportunities across corporate and institutional clients.
- Build and maintain a strong pipeline of prospective clients and business opportunities.
- Identify companies, event agencies, exhibition organizers, advertising/branding agencies, and other potential customers relevant to the business.
- Generate business through networking, referrals, industry contacts, cold outreach, digital channels, and existing relationships.
- Develop new accounts and establish long-term business relationships.
- Explore new sectors, markets, and customer segments to expand the company's business.

2. Event Space, Exhibition & Solution Selling
- Drive sales of event spaces, exhibition/trade-fair spaces, branding, BTL, and advertising solutions.
- Understand the client's business objective, event requirement, audience, and budget before recommending an appropriate solution.
- Prepare and present customized commercial proposals in coordination with the relevant internal teams.




- Conduct client meetings, presentations, and venue/site visits where required.
- Convert enquiries and opportunities into confirmed business.
- Identify opportunities to cross-sell and upsell multiple services to existing clients.

3. Corporate & Key Account Management
- Develop strong relationships with decision-makers and key stakeholders within client organizations.
- Manage important accounts and ensure a high level of client satisfaction.
- Develop repeat business from existing clients.
- Understand upcoming client requirements and proactively pitch relevant solutions.
- Build long-term partnerships rather than focusing only on one-time transactions.

4. Sales & Revenue Ownership
- Take ownership of monthly, quarterly, and annual business-development targets.
- Develop and execute plans to achieve assigned revenue targets.
- Manage the complete sales cycle—from lead generation and qualification to meetings, proposals, negotiation, and closure.
- Maintain a healthy and measurable sales pipeline.
- Track opportunities, expected closures, and revenue forecasts.
- Follow up on commercial proposals and pending negotiations to ensure timely closures.
- Coordinate with internal teams to ensure smooth handover of confirmed business.

5. Relationship & Industry Development
- Develop a strong professional network within the corporate, events, exhibitions, advertising, branding, and BTL ecosystem.
- Build relationships with event management companies, exhibition organizers, agencies, corporate procurement teams, marketing teams, and other relevant stakeholders.
- Attend relevant industry events, networking meetings, exhibitions, and trade shows to generate new business opportunities.
- Explore strategic partnerships and referral opportunities that can contribute to recurring business.

6. Market Intelligence
- Keep track of market trends, upcoming events, exhibitions, and corporate requirements.
- Monitor competitor offerings, pricing, and positioning.
- Identify emerging opportunities within the Delhi-NCR market and beyond, wherever relevant.
- Share market feedback and potential business opportunities with senior management.

7. Reporting & Sales Management
- Maintain accurate records of leads, prospects, meetings, proposals, negotiations, and closures.
- Prepare regular sales and business-development reports.
- Provide management with visibility on the sales pipeline, expected closures, and potential risks.
- Analyse sales performance and identify areas for improving conversion and revenue.

8. Team Coordination & Guidance




- Work closely with Business Development Executives and other sales team members.
- Guide junior team members on lead generation, client communication, follow-ups, and sales conversion.
- Support the team in important client meetings and negotiations where required.
- Share market intelligence, leads, and sales opportunities with the wider team.

CANDIDATE PROFILE

The ideal candidate should have:

- 4–8 years of experience in Business Development / Sales, preferably in:
- Events
- Exhibitions & Trade Fairs
- Event Spaces / Venue Sales
- BTL / Brand Activations
- Advertising / Branding
- Hospitality or related space-selling businesses
- Proven ability to generate new business and achieve sales targets.
- Strong corporate-client acquisition and relationship-management skills.
- Experience in handling the complete sales cycle from lead generation to closure.
- Strong negotiation and commercial understanding.
- Excellent verbal and written communication skills.
- Confident and qualified presentation skills.
- Strong networking and relationship-building abilities.
- Good knowledge of the Delhi-NCR corporate and events market will be an advantage.
- Existing relationships with corporates, agencies, event companies, or exhibition organizers will be an added advantage.
- Proficiency in MS Office / Google Workspace and sales/CRM tools.

KEY PERFORMANCE INDICATORS (KPIs)

The success of the role will primarily be measured through:

- Achievement of monthly / quarterly / annual revenue targets
- New corporate and agency accounts acquired
- Value of new business generated
- Sales pipeline value and quality
- Enquiry-to-conversion ratio
- Number and value of confirmed bookings
- Repeat business from existing clients
- Average business value per client/account
- Key account growth
- Timely and accurate sales forecasting

PERSONAL ATTRIBUTES

We are looking for someone who is:

- Highly target-oriented and commercially driven
- Confident in approaching and engaging senior decision-makers
- Strong in networking and relationship building
- Persistent and disciplined with follow-ups
- A good negotiator and closer
- Presentable and professional
- Proactive in identifying business opportunities
- Comfortable working in a fast-paced, target-driven environment
- Capable of working independently while coordinating effectively with a team

COMPENSATION & BENEFITS

Salary: Current CTC + 25–30% increment, based on experience, suitability, and interview performance.

- Attractive performance-linked incentives
- Growth and career-development opportunities
- Exposure to corporate, events, exhibitions, and brand solutions
- Opportunity to build a strong industry network
- Professional and growth-oriented work environment

HOW TO APPLY

Interested candidates are requested to share their updated CV along with their current CTC and expected CTC.

Email: [email protected]

Subject Line: Application for Business Development Manager – BDM

LOCATION

Naraina, New Delhi

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