13 Sep
|
Branded Hut
|
New Delhi
13 Sep
Branded Hut
New Delhi
E-commerce Advertising ManagerJob SummaryWe are looking for an E-commerce Advertising Manager responsible for planning, executing, and optimizing paid advertising campaigns across marketplaces such as Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, and other quick-commerce/e-commerce platforms.
- Key ResponsibilitiesPlan and manage marketplace advertising campaigns across multiple platforms.
- Manage PPC, Sponsored Products, Sponsored Brands, Display Ads, and search campaigns.
- Develop keyword, product, audience, and competitor targeting strategies.
- Monitor ROAS, ACOS, TACOS, CTR, CPC, CVR, sales, and campaign profitability.
- Optimize bids, budgets, keywords, placements, and product targeting regularly.
- Identify high-performing and underperforming SKUs and create appropriate advertising strategies.
- Conduct keyword and competitor research to improve campaign performance.
- Manage promotional campaigns around festivals, sales events, launches, and seasonal periods.
- Coordinate with the catalog, content, pricing, and sales teams to improve overall marketplace performance.
- Prepare weekly/monthly performance reports and provide actionable insights.
- Track advertising spend and ensure campaigns remain within the allocated budget.
- Test new campaign structures, creatives, keywords, and targeting strategies to improve ROI.
- Analyze marketplace data to identify opportunities for increasing revenue and market share.
- Required Skills1–4 years of experience in E-commerce/Marketplace Advertising or Performance Marketing.
- Hands-on experience with Amazon Ads, Flipkart Ads, and/or Quick-Commerce Ads.
- Strong understanding of PPC and performance marketing metrics.
- Valuable knowledge of Excel/Google Sheets and data analysis.
- Ability to analyze large datasets and make data-driven decisions.
- Strong understanding of marketplace sales funnels and customer behavior.
- Excellent communication and reporting skills.
- Key Performance Indicators (KPIs)Revenue generated through advertising
- ROAS improvement
- ACOS/TACOS optimization
- Advertising-attributed sales
- Conversion rate
- CPC and CTR improvement
- New customer acquisition
- Marketplace market share
- Overall advertising profitability
PreferredExperience working with FMCG, D2C, consumer electronics, furniture, beauty, food, or other high-volume e-commerce brands will be an advantage.
📌 E-Commerce Executive (New Delhi)
🏢 Branded Hut
📍 New Delhi