Roles and Responsibilities

- Manage channel sales activities, including dealer development, management, and secondary sales.
- Develop and maintain relationships with primary retailers, contractors, architects, and distributors to drive business growth.
- Identify new opportunities for product range selling through general trade channels.
- Convert leads into actual sales by effectively communicating product features and benefits.
- Collaborate with cross-functional teams to achieve sales targets.
- Driving revenue targets of the assigned territory by product & segment
- Payment Collection as per MYKL credit policy
- New Channel appointment - Identify & appoint high potential outlets in exisitng & new towns.
- Exisitng Channel Management (Retention & Growth) - Primary & Secondary Channel Partners development & achieve their set targets




- Market penetration - Current town penetration, Increase numeric reach & weighted reach as per MYKL guidelines
- Promotional Activities - Inshop meets, Onsite meets, Mason Meets, Retailer Meets & other BTL activities
- Influencer Management - Enrollment & development of Rishta users (Masons / Contractors), Engaging with architects / engineers / standalone builders for demand generation.
- Product Range Selling & Maket Penetration New product launches if any.
- Market Insighting - Competition Analysis, Intelligence & Counter Share gain from exisitng channel.
- Market working - As per DRCP & frequency norms
- Lead Management system - Site working & conversions

📌 Sales Executive (Shahjahanpur)
🏢 MYK Laticrete
📍 Shahjahanpur