Key Responsibilities

1. Regional Market Ownership

- Own and drive market development strategy for the assigned region.
- Identify high-potential districts, segments, and growth pockets.
- Develop and execute region-specific action plans aligned with overall business goals.

1. Team Leadership & Capability Building

- Lead, mentor, and manage a team of TSIs across the region.
- Set explicit targets for lead generation, influencer engagement, and project pipeline development.
- Conduct regular field visits, joint calls, and performance reviews.
- Build team capability in technical selling, relationship management, and market intelligence.

1. Influencer & Ecosystem Development

- Establish strong relationships with key consultants, architects, EPC players, contractors, and developers.
- Ensure consistent engagement through technical seminars, site visits, and product presentations.
- Drive brand approvals in key projects and specifications.

1. Lead Generation & Pipeline Management

- Drive structured lead generation across the region through TSIs and personal networks.
- Monitor and strengthen project pipelines across segments (industrial, infrastructure, institutional, OEM).
- Ensure prioritization and timely handover of leads to the sales team for conversion

1. Channel & Stakeholder Alignment

- Work closely with distributors and channel partners to leverage local market opportunities.
- Align channel partners with influencer engagement and project tracking initiatives.
- Support in strengthening the regional channel ecosystem.

1. Execution of Market Development Initiatives

- Ensure effective rollout of campaigns, seminars, roadshows, and branding activities.




- Monitor execution quality and ROI of all market development efforts.
- Drive localized initiatives based on regional insights.

1. Market Intelligence & Competitive Tracking

- Track competitor movements, pricing trends, and product positioning.
- Provide actionable insights to Vertical Head and cross-functional teams.
- Identify gaps and recommend strategic interventions.

1. Cross-Functional Coordination

- Coordinate with Sales, Marketing, Product, and Technical teams for seamless execution.
- Support new product introductions and regional adoption strategies.
- Ensure alignment between market development and revenue objectives.

1. Reporting & Performance Management

- Track regional KPIs including leads, influencer coverage, pipeline strength, and conversion support.
- Maintain CRM discipline and reporting accuracy.
- Present periodic business reviews with insights and action plans.

Key Performance Indicators (KPIs)
- Regional lead generation volume & quality
- Influencer coverage and engagement depth
- Project pipeline strength and brand approvals
- Team productivity (TSI performance metrics)
- Contribution to regional sales conversion
- Effectiveness of market development initiatives

Skills & Competencies
- Leadership & team management
- Strategic thinking with execution focus
- Strong networking and relationship-building skills
- Techno-commercial acumen
- Data-driven decision-making

- High ownership and accountability

Success Profile A high-energy, market-facing leader who can build influence, drive teams, and convert market presence into tangible business opportunities, acting as the on-ground extension of the Vertical Head.

📌 Sr. Market Development Manager (Surat)
🏢 POLYCAB
📍 Surat