Profile summary A senior paid social buyer who has personally owned Meta ad accounts at scale, not managed people who did. Works under the partner agency's brand as a dedicated resource, joins client calls where required, and is accountable for performance outcomes rather than task completion.

Experience bar

8+ years running Meta (Facebook and Instagram) paid campaigns hands-on, with at least 4 years at a senior or lead level.

Personally managed a minimum of [$50,000] per month in Meta ad spend on a sustained basis. Candidate must be able to name the account type, spend level and duration.

Direct experience across at least two of: ecommerce or DTC, lead generation, subscription or app install, local or multi-location.

Agency or white-label background preferred, because the role involves working under another brand and to another agency's standards.

Core responsibilities

Own end-to-end campaign strategy, build, and daily optimisation across assigned Meta accounts.

Structure campaigns and budgets for scale, including CBO and ABO decisions, exclusion logic and audience architecture.

Run structured creative testing. Define the hypothesis, the variable, the sample size and the kill criteria before the test goes live.

Brief creative teams with specific direction based on performance data,



not general requests for more assets.

Manage the full measurement chain: Pixel and Conversions API implementation, event mapping, attribution windows, and reconciliation between platform reporting and the client's source of truth.

Diagnose and recover underperforming accounts. Identify whether the problem sits in creative, audience, offer, landing page or tracking, and act accordingly.

Produce clear performance reporting with a written point of view on what changed and what happens next.

Attend partner or end-client calls under the agency's brand where required.

Must-have technical skills

Meta Ads Manager at an advanced level, including Advantage+ campaigns and where they are and are not appropriate.

Conversions API setup and server-side tracking, including deduplication.

Audience strategy: broad, interest, lookalike, custom, retention and exclusion layering.

Creative testing frameworks and statistical read of results.

Budget pacing, incrementality thinking, and blended versus platform-reported performance

Reporting in [Looker Studio / GA4 / client stack].

Pay: ₹400,000.00 - ₹800,000.00 per year

Advantages

- Health insurance
- Provident Fund
- Work from home

Work Location: Remote

📌 Sr. Meta Media Buyer (India)
🏢 RCV World
📍 India