Job Purpose

Lead the Corporate Marketing function by driving brand strategy, corporate communications, thought leadership, analyst and investor relations, digital brand presence, and corporate reputation. The role is responsible for strengthening the company's market positioning, enhancing brand equity, enabling business growth through strategic marketing initiatives, and ensuring consistent communication across customers, analysts, investors, media, employees, and other stakeholders.

Key Result Areas (KRAs)

1. Develop and execute the corporate marketing and communications strategy aligned with business objectives and long-term growth plans.
2. Drive corporate brand positioning and messaging across global markets.
3. Own the corporate brand architecture, ensuring consistency across all digital, print, partner, customer, investor, and employee touchpoints.
4. Lead brand refresh, governance, and implementation initiatives while ensuring seamless integration of newly acquired brands and businesses.
5. Define and execute corporate communication programs including executive communication, internal communication, external communication, media engagement, and corporate announcements.
6. Own and continuously enhance the corporate website, marketing automation platform, newsletters, and other digital communication channels to maximize engagement and business impact.
7. Develop and execute a comprehensive thought leadership strategy through whitepapers, research reports, case studies, blogs, executive POVs, webinars,



videos, and other strategic content assets.
8. Collaborate with business units and subject matter experts to develop differentiated content supporting demand generation, industry positioning, and sales enablement.
9. Build and manage strategic relationships with industry analysts including Gartner, Everest Group, IDC, ISG, Forrester, and other influential research organizations.
10. Lead analyst engagement programs including briefings, inquiries, submissions, market assessments, and participation in analyst reports to improve company positioning and visibility.
11. Support Investor Relations initiatives by developing investor communication materials, quarterly presentations, earnings communication support, and executive messaging.
12. Drive media relations and corporate public relations initiatives to strengthen the company's reputation across customers, investors, partners, and industry communities.
13. Develop and execute social media strategy across corporate and executive channels while

expanding employee advocacy initiatives to improve digital reach and engagement. Experience & Required Skills

- 15+ years experience in Corporate Marketing, Brand Management, Corporate Communications, and Digital Marketing, with leadership responsibility in an IT services/ITES organization.
- Proven experience in developing and executing enterprise-wide corporate marketing strategies aligned with business growth objectives.

📌 Vice President Corporate Marketing (Mumbai)
🏢 People Konnect
📍 Mumbai