1 Line JD - A performance-first video editor role for someone who can both edit and design - turning raw footage into high-performing creatives for As-It-Is Nutrition. ?

At As-It-Is Nutrition, we believe creative that doesn't perform is just decoration. Our mission is to turn raw footage into fast, native, scroll-stopping stories that build attention, trust, and conversion at scale. This role exists to give that mission its edge: creatives sharp enough to stop the scroll, clean enough to feel premium, and fast enough to keep testing until something wins.

About The Org We are a digital-first business in the Sports Nutrition category, sitting at a scale of approximately 250 crores in revenue - making us the biggest brand in our category. The catch? We are still the best-kept secret in the industry - the biggest brand that not enough people have heard of yet.

Our current marketing squad is an agile, 4-member team which was heavily driven by our founders up until recently. We are in the middle of a massive transformation - setting up a structured marketing team to fuel our ambitious leap.

Historically, our core audience has been the dedicated "gym bros," but we are actively expanding our positioning to capture a much broader, mainstream audience.

If you want to be part of a hyper-growth story, and help transition a founder-led champion into a household corporate name, this is your sandbox.

The Role

We're looking for a performance-first editor who can both edit and design. Your job is easy: turn raw footage and ideas into high-performing creatives across social, ads, and marketplaces.

You'll Work Closely With

- Social Media Manager
- Videographer
- Growth & Performance Team
- Copywriters
- Designers

What You'll Own (KRAs)
- High-Performance Video Editing (Core Ownership)

Edit Reels/Shorts,



UGC content, ad creatives, and product demos - focused on the first 3-second hook, pacing & retention, and clear messaging. You own the question: "Does this video stop scroll and hold attention?"

- Multi-Platform Creative Adaptation

Adapt content for social media (IG, YouTube Shorts), growth ads (Meta, Google, YouTube), and Amazon (A+ content, product videos). You own the question: "Does this creative work in its platform context?"

- Design + Visual Layer Integration

Design thumbnails, text overlays, static creatives, and Amazon creatives - ensuring clean layout, readability, and a premium feel. You own the question: "Does this look credible and high-quality?"

- Creative Variation Engine

Create multiple variations from the same footage - different hooks, cuts, and formats. You own the question: "How many testable creatives can we generate?"

- Amazon Creative Optimization

Design and edit product videos, A+ content visuals, and feature callouts. You own the question: "Does this help conversion on Amazon?"

- Performance-Driven Iteration (Critical)

Work with the growth team to understand performance data and identify winning edits - turning insights into better edits and faster iterations. You own the question: "How do our creatives improve every week?"

- Cross-Team Collaboration

Work with copywriters (scripts to execution), videographers (footage to output),



and designers (visual consistency). KPIs - How You'll Be Measured
- Watch Time / Retention Rate: % of viewers watching till the end - driven by editing quality and story flow
- Hook Effectiveness (First 3 Seconds): Scroll-stop rate
- CTR (for Ad Creatives): Target 15-30% improvement over baseline
- Conversion Rate Contribution: Impact of creatives on landing page / Amazon conversions
- Creative Output Velocity: 20-40 edited pieces/week (depending on complexity)
- Variation Output: 3-5 variations per asset
- Turnaround Time: Raw footage to final output - quick TAT
- Platform Adaptation Quality: How well creatives perform across social, ads, and Amazon

What "Good" Looks Like
- Edits feel native, fast, and engaging
- Designs are clean, readable, and premium
- Thinks in hooks, cuts, and variations
- Can answer: "Why did this edit perform?"

What We Don't Want
- Only cinematic editors
- Designers who don't understand video
- Editors who ignore performance

Must-Have Skills
- Strong in Premiere Pro / Final Cut / After Effects
- Strong in Canva / Photoshop / Figma
- Experience with UGC-style editing and D2C content

Bonus (Big Plus)
- Experience in health / wellness
- Understanding of Amazon marketplace creatives
- Basic understanding of performance marketing

Other details - Location: JP Nagar, Bangalore Experience: 2–4 Years (Ideally could look like - 1-2 years on the agency-side + 1-2 years on the brand-side) Work Timings: Monday to Saturday, 9:00 AM to 6:00 PM (Alternate Saturdays off)

✍️

If building a high-velocity creative system that drives attention, trust, and conversion gets you excited and you want dream about creating work people stop for - apply and we'll see you on the other side!

📌 Video Editor | As-It-Is Nutrition (Bengaluru)
🏢 Tamatar Talent
📍 Bengaluru