ROLES & RESPONSIBILITIES:

- Develop and execute marketing strategies to increase student admissions and school visibility.

- Generate admission enquiries through digital marketing, social media, outdoor campaigns, events, and community outreach.

- Identify and connect with prospective parents, residential communities, corporates, and local organisations.

- Plan and coordinate school promotional activities, open houses, education fairs, exhibitions, and admission events.

- Manage social media campaigns and coordinate with creative/digital agencies for promotional content.

- Conduct market research and monitor competitor schools, fee structures, programmes, and promotional activities.

- Maintain a database of prospective parents and ensure timely follow-up with the admissions team.

- Work closely with the Admission Counsellor and management to convert enquiries into admissions.

- Track campaign performance, enquiry sources, conversion rates, and admission targets.

- Prepare regular marketing and admission reports for management review.

- Build a strong and positive brand image for the school within the local community.





- Explore new admission channels and partnerships to support continuous enrolment growth.

Preferred candidate profile

- Graduate/Postgraduate degree in Marketing, Business Administration, Communications, or a related field.

- 5 years of experience in marketing, preferably in the education/school sector.

- Proven experience in lead generation, customer engagement, and conversion.

- Strong communication, presentation, negotiation, and interpersonal skills.

- Good understanding of digital marketing, social media, local marketing, and promotional campaigns.

- Ability to identify potential admission leads and develop current outreach channels.

- Target-oriented, proactive, energetic, and results-driven approach.

- Strong networking and relationship-building skills with parents and the local community.

- Proficiency in MS Office, Google Workspace, and basic marketing tools.

- Ability to work independently as well as coordinate effectively with the Admissions and Academic teams.

- Willingness to travel locally for school promotions, events, and community outreach activities.

📌 Walk-in || School Marketing Executive (Bengaluru)
🏢 GLOBAL ACADEMY FOR LEARNING SCHOOL (SMT CHENNAMMA CHOWDAPPA EDUCATION TRUST)
📍 Bengaluru