Social Media Content Writer & Strategist

Location: Hyderabad, Telangana

Work Mode: Full-time, On-site

Working Days: Monday–Saturday

Working Hours: 10:00 AM–6:00 PM

Experience: 1–3 years

Salary: ₹20,000+ per month, depending on experience and suitability

Probation: 3 months

About We Connect

We Connect is a Hyderabad-based professional event management company delivering end-to-end solutions for brands and organizations. Our work spans corporate events, exhibitions, promotions, convergence programs, loyalty initiatives, sports events, seminars and other experiential marketing initiatives.

We work closely with clients to understand their objectives and create experiences that are tailored to their brand, audience and business requirements. By bringing multiple aspects of event planning and execution together, We Connect provides clients with a cohesive, single-point solution for their event and marketing needs.

About the Role

We are looking for a Social Media Content Writer & Strategist with 1–3 years of experience who can take ownership of the written content and creative direction behind our social media presence.

This is primarily a social-media-focused role . You will be responsible for researching, developing and writing content that is engaging, relevant and aligned with the objectives of both We Connect and our clients.

The ideal candidate is someone who can look beyond simply "writing a caption." We are looking for a creative thinker who can understand an audience, identify what makes a piece of content interesting, develop content ideas and translate marketing objectives into compelling social-media communication.

You will work closely with the Marketing and Design teams and, when required, interact with clients to understand their brand, marketing strategy and communication objectives.

Key Responsibilities

Social Media Content & Strategy — Primary Responsibility

- Develop creative and engaging social-media content ideas for We Connect and its clients.
- Write captions, hooks, scripts, post copy, campaign copy and other social-media content.
- Develop content themes and concepts based on brand objectives, target audiences and current trends.
- Research social-media trends, formats, conversations and relevant industry developments.
- Contribute to social-media content calendars and campaign planning.
- Adapt content and messaging for different platforms and audiences.
- Work with the Design team to translate written concepts into effective visual content.
- Develop content that encourages audience engagement, retention and interaction.
- Review existing content and identify opportunities to improve its creativity, relevance and performance.
- Understand basic social-media performance indicators and use learnings to improve future content.
- Maintain consistency in brand voice, tone and messaging across social channels.
- Think creatively about how events, campaigns and client work can be transformed into engaging social-media stories.

Event & Client Content

- Develop written content around corporate events, exhibitions, brand activations, seminars and other events.
- Occasionally attend or support events to understand the experience and identify content opportunities.




- Work with event teams to gather relevant information, stories and details for content development.
- Understand client marketing objectives and translate them into appropriate content.
- Occasionally participate in client discussions to understand their brand positioning, campaigns and communication requirements.
- Develop content that communicates the value, impact and experience of events rather than simply describing them.

Website, Blog & Case Study Content While social media is the primary focus of this role, you will also contribute to the company's wider digital content requirements, including:

- Website pages and updates.
- Blog articles and thought-leadership content.
- Event and campaign case studies.
- Landing-page copy.
- Supporting digital marketing content.

Research & Content Development

- Independently research clients, industries, audiences, competitors, events and relevant topics.
- Identify useful information and trends that can inform content ideas.
- Fact-check information before publication.
- Turn research into original, useful and engaging content.
- Continuously explore new creative approaches to digital communication.

SEO & CMS

- Apply basic on-page SEO principles to website and blog content.
- Understand keyword placement, headings, readability, meta descriptions and internal linking.
- Experience with WordPress or another CMS is preferred but not mandatory.
- Experience with tools such as Google Search Console, Google Analytics, keyword research tools or similar platforms will be considered an advantage.

What We're Looking For

Essential

- 1–3 years of experience in content writing, social-media content, digital marketing, advertising, agency or related fields.
- Excellent written English and strong command of grammar, structure and tone.
- Strong creative writing ability.
- Ability to develop original ideas rather than relying solely on established content formats.
- Strong research skills and the ability to independently understand unfamiliar topics.
- Ability to write for corporate audiences while maintaining creativity and engagement.
- Strong sense of deadlines and punctuality.
- Ability to take ownership of assigned work and follow it through to completion.
- Ability to work collaboratively with Marketing, Design, Event and Client teams.
- Willingness to work on-site in Hyderabad.
- A portfolio of relevant writing/content work is mandatory .

Preferred / Advantageous

- Bachelor's degree in Communications, Journalism, English, Marketing, Advertising or a related field.
- Experience working with corporate brands or agencies.
- Experience in event management, experiential marketing or advertising.
- Experience with WordPress or another CMS.
- Basic understanding of SEO and digital marketing analytics.
- Familiarity with social-media trends and emerging content formats.




- Experience using content research, analytics or productivity tools.
- Experience working with designers to develop social-media content.

The Kind of Person We're Looking For We are looking for someone who is:

Creative — You should be comfortable developing ideas that go beyond conventional or repetitive content formats.

Punctual — Content and campaigns operate around deadlines. We expect you to plan your work and deliver on time.

Ownership-driven — We want someone who doesn't need to be told every small step. You should be willing to research, think, ask questions and find solutions.

Collaborative — Content at We Connect is developed alongside Marketing, Design, Events and clients. You should be comfortable exchanging ideas and taking feedback.

Adaptable — Every client, campaign and event can be different. We value people who can change their approach according to the situation.

Not overly restrictive — We value creative thinking. If you are someone who can only work within rigid formats or needs a predetermined formula for every piece of content, this may not be the right role for you.

What Success Looks Like

Within the first six months, success in this role would mean:

- Social-media content is consistently delivered on time.
- Content demonstrates strong creativity and an understanding of the intended audience.
- Social-media content shows improving audience engagement and viewer retention.
- We Connect's social presence has a consistent and recognizable voice.
- Client content accurately reflects their brand and marketing objectives.
- Clients are satisfied with the quality and relevance of the content produced for them.
- The writer can independently research a brief and develop strong content ideas without excessive supervision.
- The Marketing and Design teams can work efficiently with the writer to turn ideas into finished content.

Working Environment This is a full time, on-site position in Hyderabad , working Monday to Saturday from 10:00 AM to 6:00 PM.

Event and client requirements may occasionally require work beyond standard working hours. Any additional hours will be compensated according to company policy.

Details regarding additional employee benefits and other employment terms will be discussed during the hiring process.

Growth The role provides an opportunity to grow into positions such as:

- Senior Content Writer
- Content Strategist
- Marketing Lead

Growth will be based on performance, ownership, creative ability and the individual's contribution to the company's marketing and content function.

Application Requirements

Applicants should submit

1. Updated CV/Resume.
2. Writing portfolio containing relevant social-media, web or marketing content.
3. Examples of social-media writing where possible.

Shortlisted candidates will be asked to complete a writing assessment focused on:
- Social-media writing
- Web writing
- Creativity
- Ability to understand a brief and develop an original content approach

Candidates with strong writing ability and creative thinking are encouraged to apply, regardless of whether their educational background is directly related to content or marketing.

📌 Web Content Writer (Hyderabad)
🏢 We Connect
📍 Hyderabad