Social Media & Student Growth Creator – ZenQB

Company: ZenQB

Work: Remote

Target Audience: Kerala school & college students

Initial Budget: ₹7,000–₹12,000/month

Engagement: Part-time, with potential for long-term collaboration

About ZenQB

ZenQB is an AI-powered exam preparation platform designed to help students practice previous-year question papers, identify important/repeated questions, generate practice papers and get AI-powered explanations.

Our current focus is school and college students in Kerala.

We are looking for a creative, energetic person who understands Kerala student culture, Instagram Reels, YouTube Shorts, Malayalam English content and student communities.

This is not a traditional corporate social-media role. We want someone who can actually think like a student and create content students will want to watch and share.

? What You'll Do

Content Creation

Create engaging short-form content for:

- Instagram Reels
- YouTube Shorts
- Facebook
- Instagram Stories

Content ideas include

- ? Repeated exam questions
- ? Previous-year question paper content
- ? "Can you solve this?" challenges
- ? Student/exam memes
- ⏰ Last-minute exam preparation
- ? Study hacks
- ? Important questions before exams
- ? Demonstrations of ZenQB's AI features
- ? Student challenges/competitions
- Malayalam English educational content

Student Growth

Help ZenQB reach students through:

- Instagram
- WhatsApp student communities
- Telegram groups
- College/school communities
- Student ambassadors
- Relevant Kerala education communities

You should constantly think

"How can we get more Kerala students to discover and actually use ZenQB?"

?? What We're Looking For

Must Have

- Strong understanding of Instagram Reels
- Ability to create short-form educational content
- Good Canva/video editing skills
- Understanding of Instagram/YouTube algorithms
- Good English communication
- Comfortable creating Malayalam English content
- Understanding of Kerala student culture
- Ability to identify trending formats/memes
- Creative thinking
- Basic analytics understanding

Nice to Have

- CapCut experience
- Canva Pro
- Experience managing Instagram pages




- Experience with EdTech/education brands
- Experience with student communities
- Experience running Instagram/Meta ads
- Existing Kerala student network
- Experience with YouTube Shorts
- Basic AI tools such as ChatGPT, Gemini, Claude, etc.

⭐ Who Would Be Ideal?

We would especially like to hear from:

- College students
- Recent graduates
- Young content creators
- Freelance social-media managers
- Kerala-based Instagram creators
- People who have previously grown student/education pages

You don't need 5 years of corporate experience.

If you understand Kerala students and know how to make engaging Reels, we'd like to talk to you.

? Compensation

₹7,000–₹12,000/month initially, depending on skills and experience.

We are open to increasing the compensation based on measurable results.

Performance incentives may also be provided for successful user acquisition and campaigns.

? 7-Day Paid Trial

Before committing to a monthly engagement, we'll run a 7-day paid trial.

During the trial, you will create:

Deliverables

5 Instagram Reels

Suggested topics

- "5 CBSE 10th Science questions you should definitely practice"
- "Can you solve this Kerala exam question in 30 seconds?"
- A funny Kerala student/exam meme
- "Repeated questions — coincidence or smart preparation?"
- A Reel introducing ZenQB to students

At least

- 2 should use Malayalam English
- 1 should be primarily Malayalam
- 1 should be a meme/trending format
- 1 should demonstrate ZenQB

Also provide

5 Instagram Story ideas and A simple 30-day content plan for ZenQB.

Trial Evaluation

We'll evaluate

- Creativity
- Hook quality
- Understanding of students
- Video quality
- Malayalam/English usage
- Ability to communicate ZenQB's value
- Potential for organic reach
- Originality




- Ability to turn viewers into users

Important: We care more about creativity and understanding of the audience than expensive editing.

? Interview Questions

Shortlisted candidates will be asked:

- If you had ₹5,000 to market ZenQB to Kerala students, how would you spend it?
- What type of Instagram Reel do you think a Kerala 2 student would actually share with friends?
- Give us 5 Reel ideas for ZenQB right now.
- How would you promote ZenQB without spending money on advertising?
- How would you reach students in Kerala University / CUSAT / APJ Abdul Kalam Technological University colleges?
- What is more key for a Reel — views, likes, followers or website conversions? Why?
- Show us one Instagram page you think does excellent student/education marketing and explain why.
- How would you convert a viral Reel into actual ZenQB signups?
- What tools do you use for video editing?
- Are you comfortable creating Malayalam content?
- Have you ever grown an Instagram/YouTube page? If yes, show us the numbers.
- How would you find trending memes/audio/formats that Kerala students are using?
- What would you do if we publish 10 Reels and none of them perform well?
- Give us one unconventional marketing idea for ZenQB.
- If ZenQB had to become popular among 10th-grade students in Kerala within 90 days, what would your strategy be?

? How to Apply

Please send

- Your location
- Your age / student or professional status
- Instagram/YouTube pages you currently manage
- Portfolio or examples of Reels you've created
- Your experience with Malayalam content
- Your expected monthly compensation
- Answer this question in 2–3 sentences:

"If you joined ZenQB tomorrow, what would be the FIRST Reel you would create?"

Applications without examples of previous content may not be considered.

? Opportunity

This is an early-stage startup opportunity. If you can help us build ZenQB's student audience, there is potential to grow into a larger Student Growth / Social Media Lead role with performance-based compensation.

We're looking for someone who wants to build something, not just schedule posts.

📌 Social Media & Student Growth Creator (Thiruvananthapuram)
🏢 ZenQB
📍 Thiruvananthapuram