Social Media & Marketing Manager

Location: New Town, Kolkata

Salary: Up to ₹26,000 per month

Experience: 2–4 Years

Employment Type: Full-time

Job Summary

We are looking for a creative and result-oriented Social Media & Marketing Manager to manage the company’s digital presence, improve brand visibility, execute marketing campaigns and monitor the performance of various marketing channels.

Key Responsibilities

- Develop and execute social media and digital marketing strategies to increase brand awareness and visibility.
- Plan and manage marketing campaigns across digital and relevant offline channels.
- Manage company’s social media platforms including Instagram, Facebook, LinkedIn and other relevant channels.
- Create and maintain a monthly content calendar aligned with marketing objectives.
- Coordinate with the content creator, photographer/videographer and design team for social media content.
- Monitor channel performance, engagement, reach, leads and conversions.
- Analyse campaign and channel performance and prepare regular marketing reports/MIS.
- Identify trends and implement new ideas to improve brand reach and engagement.
- Manage paid campaigns/advertising and coordinate with agencies or internal teams wherever required.
- Work on lead generation campaigns and track the quality and performance of leads.
- Maintain consistent brand communication and online presence across platforms.
- Conduct competitor and market research to identify new marketing opportunities.




- Support promotional activities, events, launches and brand campaigns.
- Track marketing budgets and ensure campaigns are executed within allocated budgets.
- Monitor ROI and overall campaign effectiveness and suggest improvements.
- Collaborate with different teams to ensure marketing activities support overall business goals.

Required Skills

- Strong knowledge of Social Media Management & Digital Marketing.
- Experience in brand visibility and brand positioning.
- Good understanding of marketing campaign planning and execution.
- Strong knowledge of social media analytics and channel performance.
- Knowledge of Meta Ads / Google Ads will be preferred.
- Understanding of lead generation and conversion tracking.
- Good knowledge of content strategy and content planning.
- Strong analytical and reporting skills.
- Valuable communication and coordination skills.
- Creative mindset with the ability to develop new marketing ideas.
- Basic knowledge of Canva/design tools will be an added advantage.

Preferred Candidate

- Should have hands-on experience managing social media and marketing campaigns.
- Should be comfortable working with performance data, analytics and reports.
- Should be able to independently plan and execute marketing activities.
- Candidates from F&B;, Hospitality, Events, Lifestyle, Fashion or similar industries will be preferred.

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Social Media Marketing Manager (Kolkata)
🏢 Pragma Eateries
📍 Kolkata