: Assistant Manager/Senior Associate - Social Media & Communities

Hiring organization: Equentis Wealth Advisory Ltd, Lower Parel, Mumbai

Company profile: A quick growing SEBI registered Fintech with 1 Mn+ registered users on the path to becoming a unicorn in the next 2-3 years. With a team size of 550 and growing centres across Mumbai, Noida & Bangalore we are ramping up aggressively for the exciting next phase of growth.

What is the role?

We are looking for a Social Media Manager to monitor & manage social media platforms, create communities for the brand & tactically execute campaigns to drive brand awareness with profitable growth.

Key responsibilities

Social Media Management

Monitor and manage social media channels, including scheduling posts, responding to comments, messages, and maintaining an editorial calendar. Assist creating monthly, quarterly and annual plans ensuring budget vs. actual compliance on spend inputs, leads & outcome metrics.

● Hands on experience in Facebook Ads manager, audiences, campaign implementation

& reporting.

Ensure implementation of platform wise content strategy. Ensure all the product/ business posts, Topical calendar, are followed every month. Content curation & creation:

Creative bent of mind & content creator / copy, concepts , ideation, communication Create and curate engaging content for social media platforms, including but not limited to, Facebook, Twitter, Instagram, Linked In, You Tube, etc. with agencies, in house design team.

● Create campaigns that leverage current events, cultural moments,



and other relevant topics to drive engagement & increase brand awareness.

Analytics and Reporting

● Analyze and report social media metrics to identify trends, insights, and opportunities for improvement.

● Competitor analysis and analytics.

ORM Management

Monitor and manage the brand's online reputation on social media. Respond to customer inquiries and feedback in a timely and professional manner & escalate issues as necessary to the appropriate internal teams.

● Develop and implement strategies to address negative reviews and comments, and work to enhance the brand's overall online reputation.

Agency management

● Liaise with design and media agencies on the campaign; review execution to ensure adherence to SLAs and monitor quality of execution

Presentation

● Strong data visualization to business objective to be presented in an effective &

interesting visual format

What are we looking for?

● Should have a degree in marketing, business administration with at least 2 years of work experience in social media marketing

Social Media Agency side experience preferred. Advanced analytical and numerical skills Excellent written, oral and electronic communication skills Ability to balance creativity and analytics. Must Have's:

● Customer-first approach: That's the North Star. Everything we do is to make our users investment experience better & rewarding

● Ownership: We don't just sport lab coats, but we experiment—a lot. And we take complete ownership

● Data-driven: The source of truth. Simple as that

📌 Social Media Manager (Maharashtra)
🏢 Equentis
📍 Maharashtra