Company Description CR International (crintnl.com) is a heritage luxury manufacturing house based in India, crafting garments and textiles for leading global fashion labels since 1987. The company partners with international brands to design and produce men’s and women’s apparel, accessories, and home décor.

Its work focuses on handcrafted embroidery, artisanal textile techniques, and sustainable natural fabrics such as linen, hemp, and premium organic fibers. Every product combines traditional craftsmanship with modern precision, consistency, and ethical production standards. For almost four decades, CR International has supported prominent American and European luxury and designer labels in bringing their collections to market.

Role Description This is a full-time, on-site Social Media Manager role based in Kasna, Greater Noida.

The Social Media

Manager will plan and execute social media strategies to promote CR International’s brand, collections, and craft story across key platforms.

Responsibilities include creating and scheduling content, optimizing posts and campaigns for engagement, monitoring performance metrics, and responding to audience interactions in a timely, skilled manner. The role also involves collaborating with design, marketing, and leadership teams to align social content with brand positioning, product launches,



and seasonal campaigns.

The Social Media

Manager will stay current with platform trends and best practices to continually refine the brand’s online presence.

Qualifications

- Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to plan campaigns, grow followers, and improve engagement.
- Candidates should possess solid Content Strategy and Writing skills to create clear, compelling, and brand-aligned posts, captions, and campaign narratives.
- Candidates should possess excellent Communication skills to collaborate with internal teams and interact with external stakeholders and online communities.
- Relevant experience managing social media for fashion, lifestyle, or luxury brands is highly beneficial.
- Ability to analyze social media metrics, use relevant tools, and translate insights into actionable improvements.
- Strong visual sense and familiarity with basic design tools or coordination with creative teams for high-quality visual content.
- Demonstrated ability to work on-site, manage timelines, and handle multiple platforms and campaigns simultaneously.
- Bachelor’s degree in Marketing, Communications, Fashion Management, or a related field, or equivalent practical experience.

📌 Social Media Manager (Sadar Bazaar)
🏢 CR International
📍 Sadar Bazaar