We are looking for a creative, proactive, and result-oriented Social Media Manager who can independently manage social media accounts from strategy and content planning to shooting, publishing, advertising, and performance analysis.

The ideal candidate should have a strong understanding of Instagram, Facebook, YouTube, and other relevant platforms, along with the ability to create engaging content and execute social media campaigns that build brand awareness, engagement, and business growth.

Key Responsibilities

1. Social Media Management

- Manage day-to-day social media accounts including Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Plan, create, schedule, publish, and monitor social media content.
- Maintain consistent brand voice, visual identity, and communication across platforms.
- Respond to comments, messages, and audience interactions where required.
- Stay updated with social media trends, formats, features, memes, and algorithm changes.

2. Content Strategy & Calendar

- Build and maintain a monthly/weekly content calendar.
- Develop content strategies based on brand objectives, campaigns, festivals, events, and trends.
- Plan different content formats including:

- Reels

- Static posts

- Carousels

- Stories
- Short-form videos

- Promotional content

- Educational / informative content
- Behind-the-scenes content
- Trend-based content
- Coordinate with the creative/design team to ensure timely execution.

3. Shoots & Content Production

- Plan and coordinate photoshoots and video shoots for social media.
- Develop shoot concepts, references, shot lists, and basic scripts.
- Be present during shoots and ensure the required content is captured.
- Work with photographers, videographers, editors, influencers, and other creative professionals.
- Identify opportunities to create high-quality Reels and short-form video content.




- Basic knowledge of mobile photography/videography and video editing will be an advantage.

4. Reels & Creative Content

- Conceptualize engaging and trend-driven Reels.
- Identify trending audio, formats, hooks, transitions, and content styles.
- Write captions, hooks, CTAs, and basic scripts.
- Ensure content is optimized for reach, engagement, and conversions.

5. Meta Ads

- Plan, create, launch, and manage Meta Ads campaigns across Facebook and Instagram.
- Set up appropriate campaign objectives, audiences, budgets, placements, and creatives.
- Monitor campaign performance and optimize campaigns regularly.
- Conduct basic audience and creative testing.
- Track important metrics such as Reach, CTR, CPC, CPM, Engagement, Leads, Conversions, and ROAS.
- Prepare regular performance reports and provide recommendations for improvement.

6. Analytics & Reporting

- Monitor social media performance and identify what content is working.
- Track follower growth, reach, engagement, views, leads, and conversions.
- Analyze competitors and industry trends.
- Prepare weekly/monthly social media reports.
- Use insights and data to continuously improve the content strategy.

7. Campaign & Event Marketing

- Develop social media campaigns around:

- Product launches

- Festivals

- Events
- Offers & promotions

- Brand announcements

- Seasonal campaigns
- Manage pre-event, live-event, and post-event social media content.
- Coordinate with internal teams to ensure timely communication.

Required Skills
- Strong understanding of Instagram & Facebook
- Good knowledge of Meta Ads Manager




- Excellent understanding of Reels and short-form content
- Strong creative thinking and content ideation skills
- Good copywriting and caption-writing skills
- Ability to build and manage content calendars
- Basic understanding of photography and videography
- Understanding of social media analytics and insights
- Good communication and coordination skills
- Ability to work independently and manage multiple projects simultaneously
- Strong understanding of current social media trends

Preferred Skills Experience with tools such as:
- Meta Business Suite / Ads Manager
- Canva
- CapCut / Premiere Pro / similar editing tools
- Instagram Insights
- Google Analytics
- Content scheduling platforms
- Basic Photoshop knowledge

What We Are Looking For We want someone who doesn't just post content, but thinks:

"What should we create, why will people watch it, how will it perform, and how can it generate business?"

The candidate should be comfortable taking ownership of the complete social media workflow Ideation Content Calendar Shoot Creation Publishing Ads Analytics Optimization.

Key Performance Areas The role will be evaluated on:

- Growth in social media reach and engagement
- Quality and consistency of content
- Reel views and audience growth
- Content execution and turnaround time
- Lead generation / conversions through campaigns
- Meta Ads performance
- Consistency in maintaining the content calendar
- Overall improvement in brand presence across digital platforms

Experience 2–5 years of relevant experience in social media management, digital marketing, content creation, or a similar role.

Candidates with a solid portfolio of Instagram/Reels/social media work will be preferred.

Apply

Interested candidates can share their CV + Portfolio / Instagram pages / previous work samples at:

Email: [Email ID]

Contact: [Phone Number]

Subject: Application – Social Media Manager

📌 Social Media Manager (Ulhasnagar)
🏢 Classic24 Digital Solutions
📍 Ulhasnagar