We are looking for a creative and proactive Social Media Executive to manage and grow our brand’s presence across social media platforms. The role involves content creation, posting, engagement, and basic performance tracking.

Key Responsibilities

- Develop and execute social media strategies for brands across Instagram, Facebook, LinkedIn and YouTube.
- Create and manage monthly content calendars based on brand objectives.
- Plan content pillars, campaigns, Reels, carousels, Stories, static posts and short-form videos.
- Write engaging captions, hooks, CTAs and social copy.
- Coordinate with graphic designers, video editors, influencers and other internal teams.
- Research social media trends, competitors, hashtags and audience behaviour.
- Manage community engagement, comments, DMs and brand conversations.




- Plan and execute influencer/creator campaigns.
- Monitor social media performance and prepare monthly/weekly reports.
- Track metrics such as reach, engagement rate, follower growth, saves, shares, watch time, profile visits and website traffic.
- Use analytics to identify high-performing content and optimise future content.
- -Support paid social campaigns in coordination with the performance marketing team.
- -Maintain consistent brand voice, visual identity and messaging across platforms.

Job Type: Full-time

Pay: ₹15,000.00 - ₹30,000.00 per month

Perks

- Paid time off

Work Location: In person

📌 Social Media Executive (Bidhannagar)
🏢 Smith Retail Ventures Private
📍 Bidhannagar