Social Media Executive

Job Title: Social Media Executive

Job Type: Full-Time

Location: Udaipur, Rajasthan

Experience: 1+ Year

Job Summary

We are looking for a creative, proactive, and results-driven Social Media Executive to join our marketing team at WebSenor.

The ideal candidate will have hands-on experience in managing social media platforms, creating engaging content, executing social media campaigns, and analyzing performance. The candidate should have a strong understanding of social media trends, audience engagement, content strategy, and brand communication.

You will work closely with the marketing, content, and creative teams to strengthen our online presence, increase engagement, and support business and brand objectives.

Key Responsibilities

- Develop and execute social media strategies across Instagram, LinkedIn, Facebook, X, and other relevant platforms.
- Plan and maintain monthly/weekly social media content calendars.
- Create, curate, and publish engaging content including posts, carousels, stories, reels, videos, and promotional creatives.
- Write compelling captions, post copy, hashtags, and social media content aligned with the brand voice.
- Research social media trends, trending topics, hashtags, competitors, and industry developments.
- Identify opportunities to increase reach, engagement, followers, and brand visibility.
- Manage day-to-day social media activities, including scheduling and publishing content.
- Monitor comments, messages, mentions, and audience interactions and ensure timely responses.
- Coordinate with graphic designers, content writers, and other marketing team members to develop social media creatives.




- Assist in planning and executing social media campaigns and promotional activities.
- Track and analyze social media performance using platform analytics and reporting tools.
- Prepare regular reports covering metrics such as reach, impressions, engagement, follower growth, and content performance.
- Analyze campaign and content performance and recommend improvements based on data.
- Monitor competitor social media activities and identify relevant opportunities and trends.
- Stay updated with social media algorithms, platform features, content formats, and digital marketing best practices.
- Support other digital marketing and branding initiatives as required.

Required / Primary Skills
- 1+ year of hands-on experience in Social Media Marketing / Management.
- Strong understanding of major social media platforms, particularly Instagram and LinkedIn.
- Good knowledge of social media content planning and execution.
- Strong copywriting and communication skills.
- Ability to create engaging and platform-specific content.
- Good understanding of hashtags, trends, engagement strategies, and social media best practices.
- Basic knowledge of social media analytics and performance metrics.
- Strong creative thinking and attention to detail.
- Ability to manage multiple content activities and meet deadlines.




- Positive coordination and teamwork skills.

Secondary / Preferred Skills
- Experience with Canva, CapCut, Adobe Photoshop, or similar creative tools.
- Familiarity with Meta Business Suite and social media scheduling tools.
- Basic understanding of SEO and digital marketing.
- Experience working with paid social media campaigns is a plus.
- Basic knowledge of social media advertising and audience targeting.
- Experience creating or coordinating Reels and short-form video content.
- Understanding of social media analytics tools such as Meta Insights, LinkedIn Analytics, or similar platforms.
- Familiarity with AI-based content creation and productivity tools is an added advantage.

Qualifications
- Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Business Administration, or a related field is preferred.
- 1+ year of professional experience in social media management, social media marketing, or a related role.
- Candidates with a strong portfolio of social media work are preferred.
- Strong written and verbal communication skills.
- Creative, self-motivated, and willing to learn new trends and platforms.
- Ability to work independently as well as collaboratively in a fast-paced environment.

Key Performance Indicators (KPIs)
- Growth in social media followers and audience.
- Improvement in reach, impressions, and engagement.
- Content performance and consistency.
- Campaign performance and lead generation, where applicable.
- Audience interaction and community engagement.
- Timely execution of the social media content calendar.

Work Location: In person

📌 Social Media Executive (Udaipur)
🏢 WebSenor InfoTech
📍 Udaipur