Company Description Cheryl Enterprises Pvt. Ltd. is a diversified business group established in 1990, operating across distribution, experience-led retail, and commercial real estate leasing.

With a turnover of over 450 Cr in FY 2024–25, the company has emerged as one of Kerala’s most trusted partners for leading Indian and global brands. Cheryl has expanded from a single dealership into a multi-state operation across Kerala, Karnataka, Gujarat, and Maharashtra, supported by substantial warehousing, in-house logistics, and scalable systems. Its verticals span building materials distribution, premium retail experience stores for appliance and kitchen brands, and strategic commercial properties leased to major retail chains.

Backed by 30+ years of industry expertise and strong trade relationships, Cheryl is recognized as a reliable growth partner and an award-winning distributor committed to excellence and long-term value creation.

Role Description The SIEMENS State Head at Cheryl India is a full-time, in office role based in Indore, responsible for driving the Siemens business for the assigned state. This position oversees sales planning, channel development, and key account management, ensuring achievement of revenue, margin, and market share targets.

The role involves building and managing dealer networks, coordinating with Siemens and internal teams for pricing, promotions, and inventory, and monitoring state-level performance metrics.

The State

Head is expected to engage regularly with trade partners, contractors,



and institutional clients, conduct market visits, and implement local marketing and BTL activities. The role also includes forecasting, reporting, team leadership, and ensuring compliance with company policies and Siemens business guidelines.

Qualifications

- Strong sales and business development capabilities, including experience in channel management, key account handling, and achieving state-level targets.
- Proficiency in market analysis, demand forecasting, and data-driven decision-making to plan and track performance.
- Solid relationship-building and stakeholder management skills for working with dealers, trade partners, institutional clients, and principal brands.
- Experience leading and mentoring field teams, with the ability to set clear KPIs and drive execution across the state.
- Background in electrical, building materials, appliances, or related industry segments, preferably with exposure to Siemens products or similar portfolios.
- Excellent communication, negotiation, and presentation skills, with comfort in client meetings and review discussions.
- Strong organizational and time-management abilities, including proficiency in MS Excel, PowerPoint, and basic CRM or ERP tools.
- Bachelor’s degree in Engineering, Business, or a related field; an MBA or equivalent postgraduate qualification is an added advantage.
- Willingness to travel extensively within the state and work from the Indore location on a regular basis.

📌 SIEMENS STATE HEAD (Indore)
🏢 Cheryl India
📍 Indore