– SEO Executive / SEO Specialist

Company: SkyBook Digital

Location: Kozhikode, Kerala

Experience: Minimum 2 Years

Employment Type: Full-Time

About SkyBook Digital

SkyBook Digital provides Digital Marketing, SEO, Website Development, Social Media Marketing, Google & Meta Ads, Branding, Email Marketing, WhatsApp Marketing and related digital solutions to businesses in India and international markets, with strong experience serving Travel & Tourism companies.

We are looking for a results-driven SEO Executive / SEO Specialist with a minimum of 2 years of hands-on SEO experience who can independently manage multiple client SEO projects and demonstrate measurable results from previous projects.

Mandatory Experience The candidate must have practical SEO experience working on all of the following website platforms:

· HTML / Static Websites

· WordPress Websites

· Shopify E-commerce Websites

Candidates must be able to present previous SEO case studies during the interview, demonstrating improvements achieved in organic traffic, keyword rankings, leads, conversions or other measurable SEO KPIs.

Key ResponsibilitiesSEO Strategy & Execution

· Develop and execute SEO strategies for client websites based on business objectives, competition and target markets.

· Conduct comprehensive website SEO audits and identify technical, on-page and off-page SEO opportunities.

· Perform keyword research, competitor analysis and search-intent analysis.

· Create keyword mapping and SEO plans for website pages, service pages, category pages, product pages and blogs.

· Develop monthly SEO action plans and track implementation.

On-Page SEO

· Optimize page titles, meta descriptions, headings, URLs, image alt tags and internal linking.

· Improve website content structure and keyword targeting.

· Identify content gaps and recommend new landing pages, service pages and blog topics.

· Coordinate with content writers to ensure SEO-friendly content.

· Implement and review schema markup and structured data where applicable.

· Monitor keyword cannibalization, duplicate content and indexing issues.

Technical SEO

Candidate should have practical knowledge of:

· Website crawling and indexing

· Robots.txt

· XML sitemaps

· Canonical tags

· Redirects including 301/302

· 404 and broken-link management

· Core Web Vitals

· Website speed optimization

· Mobile usability

· HTTPS and basic website security considerations

· Schema / structured data

· Crawl budget and crawlability

· Google Search Console indexing issues

· Website migrations and URL restructuring

· Basic HTML and CSS required for SEO implementation The candidate should be comfortable identifying SEO issues directly within the website code and coordinating with developers when advanced technical fixes are required.

WordPress SEO Experience The candidate should have hands-on experience with WordPress SEO, including:

· Yoast SEO / Rank Math or similar plugins

· Permalink and URL optimization





· WordPress sitemap management

· Category and tag optimization

· Plugin-related SEO issues

· Page-builder websites

· Website speed and image optimization

· Redirect management

· Schema implementation

· WordPress technical SEO troubleshooting

Shopify SEO Experience

Hands-on Shopify SEO experience is mandatory.

Candidate should understand

· Shopify product SEO

· Collection/category page SEO

· Product and collection URL structures

· Duplicate-content issues

· Canonicalization

· Shopify sitemap and robots configuration

· Product schema

· Collection and product-page optimization

· Internal linking for e-commerce websites

· Product image optimization

· Shopify page-speed considerations

· E-commerce keyword research

· SEO considerations while adding/removing products and collections

Off-Page SEO & Authority Building

· Plan and execute ethical link-building strategies.

· Identify relevant backlink opportunities.

· Conduct backlink profile audits.

· Monitor toxic or low-quality links.

· Work on citations, business listings and relevant outreach opportunities.

· Develop strategies to improve website authority without relying on spam-based link-building practices.

Local SEO

· Optimize Google Business Profiles where applicable.

· Conduct local keyword research.

· Manage business citations and NAP consistency.

· Improve local search visibility.

· Track local rankings and enquiries.

Analytics & Reporting

Candidate must be comfortable using:

· Google Search Console

· Google Analytics / GA4

· Google Keyword Planner

· Google Trends

· SEO platforms such as SEMrush, Ahrefs, Ubersuggest, Moz or equivalent

· Website crawling tools such as Screaming Frog or equivalent

· PageSpeed Insights / Lighthouse

Responsibilities include

· Monitor organic traffic and conversions.

· Track keyword rankings.

· Track impressions, clicks, CTR and average ranking positions.

· Monitor leads and conversions generated through organic traffic.

· Prepare clear monthly client SEO reports.

· Explain SEO performance and next-month action plans to internal teams and clients.

Case Study Requirement – Mandatory

Candidates shortlisted for the interview must present at least 2 previous SEO projects/case studies.

The case studies should preferably demonstrate:

· Website/platform used – HTML, WordPress or Shopify

· Initial SEO challenges

· Keywords targeted

· SEO activities performed

· Ranking improvement

· Organic traffic growth

· Lead/conversion improvement where available





· Google Search Console / GA4 or SEO-tool evidence

· Time period over which results were achieved

· Candidate’s individual contribution to the project

Preference will be given to candidates who can show genuine, data-backed SEO results rather than only SEO activity reports.

Required Skills

· Minimum 2 years of hands-on SEO experience

· Strong understanding of current on-page, off-page and technical SEO practices

· Hands-on experience with HTML, WordPress and Shopify SEO

· Working knowledge of HTML and basic CSS

· Strong keyword research and competitor-analysis skills

· Ability to analyse website performance and SEO data

· Strong understanding of Google Search Console and GA4

· Ability to manage multiple client SEO projects simultaneously

· Positive written and verbal communication skills

· Strong attention to detail

· Ability to work independently and meet monthly SEO targets

Preferred Skills

· Experience handling international SEO projects

· Experience working with GCC / Middle East clients

· Experience working with Travel & Tourism websites

· E-commerce SEO experience

· Basic understanding of Google Ads and conversion tracking

· Familiarity with AI-assisted SEO/content tools while maintaining quality and search-engine guidelines

· Experience coordinating with web developers, designers and content writers

Key Performance Indicators – KPIs The role will be evaluated based on measurable results including:

· Growth in qualified organic traffic

· Improvement in targeted keyword rankings

· Increase in Google Search impressions and clicks

· Improvement in organic CTR

· Growth in enquiries/leads/conversions from organic search

· Resolution of technical SEO issues

· Completion of planned SEO activities within deadlines

· Quality and relevance of backlinks

· Client retention and satisfaction

· Accuracy and quality of monthly SEO reporting

Interview Selection Process

Candidates should be prepared for:

1. SEO knowledge and technical interview
2. Presentation of previous SEO case studies
3. Live website SEO audit / practical assignment
4. Discussion on SEO strategy for an HTML, WordPress or Shopify website

Candidates unable to demonstrate genuine previous SEO project experience or measurable SEO results may not be considered.

Ideal Candidate

We are looking for someone who does not simply complete SEO checklists, but understands why rankings and organic conversions improve.

The ideal candidate should be able to independently audit a website, identify problems, build an SEO strategy, implement or coordinate changes, track results and clearly explain the business impact of the work performed.

Job Type: Full-time

Pay: From ₹15,000.00 per month

Ability to commute/relocate

- Calicut, Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)

Education:
- Bachelor's (Preferred)

Experience:
- SEO: 2 years (Required)

Work Location: In person

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