About

Langoor, a 'born in digital era' digital marketing agency, is challenging/changing the very way marketers make sense of the digital disruption and navigate their way to Impact — Business x Marketing x Brand Performance. Going beyond the elementary impact of digital in terms of search, social and storytelling, marketers need to look at their customer journeys in the digital domains and focus their action based on insights of digital behaviour and contextualise their marketing mix strategies and action.

Driving Indian

Brands into the Digital First Marketing Era with our expertise in Data x Technology x Strategic Thinking x Creative Edge, delivering agile Marketing Transformations & Brand Performance.

Details about the role

We're looking for an SEO/GEO Manager who combines strong technical SEO expertise with a deep understanding of Generative Engine Optimisation (GEO), search behaviour, content strategy, and digital performance. You'll be responsible for developing and executing SEO and GEO strategies that improve organic visibility, search rankings, website performance, and brand presence across traditional search engines as well as AI-powered search and answer engines.

The ideal candidate has worked on real client projects, is comfortable managing multiple stakeholders, can translate data and search insights into actionable strategies, and understands how search is evolving with AI-driven experiences such as AI Overviews, ChatGPT, Perplexity, Gemini and other generative search platforms.

What You'll Do

- Develop and execute comprehensive SEO and GEO strategies aligned with client business objectives, marketing goals, and customer journeys.
- Conduct technical SEO audits, identifying issues related to crawling, indexing, site architecture, Core Web Vitals, structured data, internal linking, and overall website health.
- Develop keyword, topic, entity, and search-intent strategies across different stages of the customer journey.
- Conduct competitor, SERP, content, and market analysis to identify opportunities for improving organic visibility.
- Develop strategies to improve brand visibility and citations across AI-powered search and generative answer engines.
- Analyse how brands, products, services, and entities are represented across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging search experiences.
- Build and optimise content strategies around topic clusters, semantic relevance, entities, E-E-A-T, and search intent.




- Work closely with content, creative, technology, and development teams to ensure SEO and GEO best practices are incorporated into websites and content.
- Provide recommendations for on-page SEO, including title tags, meta descriptions, headings, content structure, internal linking, image optimisation, schema markup, and other relevant elements.
- Develop and implement structured data and schema strategies to improve search engine understanding and eligibility for enhanced search experiences.
- Monitor organic performance, rankings, traffic, visibility, conversions, and other relevant SEO KPIs.
- Track GEO/AI visibility metrics, including brand mentions, citations, entity associations, answer inclusion and share of visibility where measurable.
- Use tools such as Google Search Console, Google Analytics, Semrush, Ahrefs, Screaming Frog, and other SEO/AI search monitoring platforms for analysis and optimisation.
- Create regular performance reports and translate complex SEO data into clear business insights and actionable recommendations.
- Identify opportunities for technical, content, authority, and digital PR improvements to strengthen organic performance.
- Stay updated with Google algorithm updates, AI search developments, SERP changes, search behaviour, and emerging GEO best practices.
- Work directly with clients to present SEO/GEO strategies, performance iinsights, recommendations, and roadmaps.
- Collaborate with internal teams to prioritise SEO initiatives based on business impact, effort, opportunity and expected performance.
- Manage multiple SEO/GEO projects simultaneously while ensuring timely delivery and measurable outcomes.

What You Bring

- Strong understanding of SEO fundamentals, including technical SEO, on-page SEO, content optimisation, off-page SEO, crawling, indexing, site architecture, and search intent.
- Strong understanding of GEO and AI-driven search, including how generative engines discover, interpret, retrieve, and present information.
- Ability to develop strategies around entities, semantic search, topic authority, structured content, and E-E-A-T.




- Strong analytical and problem-solving skills with the ability to convert data into actionable insights.
- Excellent communication and presentation skills with the confidence to interact directly with clients.
- Strong understanding of website architecture, HTML, CSS, JavaScript, and common technical SEO considerations.
- Ability to work closely with content writers, developers, designers, digital marketers, and other cross-functional teams.
- Strong understanding of Google Search Console and Google Analytics.
- Hands-on experience with SEO tools such as Semrush, Ahrefs, Screaming Frog, or equivalent platforms.
- Ability to manage multiple projects, prioritise tasks, and meet deadlines in a fast-paced agency environment.
- Strong attention to detail and a performance-oriented mindset.
- Ability to balance search visibility, user experience, brand objectives, and business outcomes.
- Curiosity about emerging technologies and the evolving relationship between search, AI, content, and consumer behaviour.

Qualifications

- Bachelor’s degree in marketing, Digital Marketing, Communications, Computer Science, or a related field.
- 4–7 years of hands-on experience in SEO, preferably with experience working on multiple client accounts or within a digital agency environment.
- Proven experience developing and executing SEO strategies for websites across different industries.
- Hands-on experience with technical SEO audits, keyword research, content strategy, competitor analysis, and performance optimisation.
- Experience working with Google Search Console, Google Analytics, Semrush/Ahrefs, Screaming Frog, and other SEO platforms.
- Working knowledge of GEO, AI search, LLMs, AI Overviews, and generative search experiences.
- Experience with structured data/schema markup and understanding of how search engines interpret website content.
- Experience working with developers and content teams to implement SEO recommendations.
- Solid analytical and reporting skills with the ability to communicate performance to clients and senior stakeholders.
- Agency experience and experience managing multiple client projects will be an advantage.
- Candidates should demonstrate real commercial/client project experience with measurable SEO outcomes. Academic projects or purely theoretical SEO knowledge without hands-on experience will not be considered.

Benefits:
- Health insurance
- Provident Fund

Work Location: In person

📌 SEO / GEO Executive (Bengaluru)
🏢 Langoor Marketing Transformation Private
📍 Bengaluru