SEO/ASO LEAD

Company: B-Arm Medical Technologies Pvt. Ltd

Department: Digital Marketing / Growth

Work Mode: Remote / Hybrid

Experience:3+ years

Employment: Full-time

Compensation and Performance:

A. Fixed Gross Annual Salary 4.2 LPA

B. Performance-Linked Incentive – Up to 2.6 LPA

Total Cash Compensation (A+B) – 6.8 LPA

C. ESOPs (Shares in Company) –Shares worth Approx. 2.7 LPA will be provided after few months based on performance and company esop policy.

Total Approx Compensation with ESOPs– 9.5 LPA

About B-Arm

B-Arm Medical Technologies is a fast-growing Indian consumer healthcare and medical-device company creating practical, accessible products across women’s health, pregnancy, postpartum care, fertility, breastfeeding, respiratory care and rehabilitation. Our products have served more than three lakh families through our D2C platform and marketplaces including Amazon and Flipkart. We are scaling our digital growth efforts to strengthen SEO and ASO, increase organic visibility and app discoverability, and build sustainable growth across our digital platforms.

Role Summary

We are looking for a results-driven SEO / ASO Lead to lead B-Arm’s organic growth initiatives, strengthen search visibility, and improve app discoverability across digital platforms. The role will focus on driving measurable growth through SEO, ASO, data-driven optimization, and effective collaboration with content, marketing, product, and technology teams.

Key Responsibilities

- Develop and execute SEO and ASO strategies to drive organic growth and visibility.
- Conduct keyword research, competitor analysis, and identify growth opportunities.
- Lead technical, on-page, and off-page SEO initiatives.
- Optimize website content,



product pages, and app listings for search performance.
- Monitor rankings, organic traffic, app visibility, and conversion metrics.
- Manage ASO activities, including keyword optimization, app metadata, and performance analysis.
- Use tools such as Google Search Console, GA4, Ahrefs/SEMrush, and relevant ASO platforms to track and improve performance.
- Collaborate with content, marketing, product, and technology teams to implement optimization initiatives.
- Stay updated on search engine, algorithm, and AI-search developments, including AEO/GEO.
- Prepare regular performance reports and provide actionable insights to improve organic growth.

Required Experience and Skills

- 3+ years of hands-on experience in SEO, with solid exposure to ASO.
- Strong knowledge of technical, on-page, and off-page SEO.
- Expertise in keyword research, competitor analysis, and SEO strategy.
- Experience with Google Search Console, GA4, Ahrefs/SEMrush, and Screaming Frog.
- Strong understanding of ASO, app keyword optimization, and app performance tracking.
- Experience in driving organic traffic, rankings, visibility, and conversions.
- Strong analytical and data-driven approach with excellent reporting skills.
- Good understanding of AEO, GEO, and emerging AI search trends.
- Strong communication and collaboration skills with content, marketing, product, and technology teams.

Key Success Metrics

- Increase organic traffic and qualified website visits.
- Improve rankings for priority and high-value keywords.
- Increase app visibility, discoverability, and organic installs.
- Improve organic conversions and revenue contribution.
- Achieve consistent SEO/ASO growth against defined performance targets.

📌 SEO/ASO LEAD (Coimbatore)
🏢 B-Arm Medical Technologies
📍 Coimbatore