Senior UX Designer – Brand & Digital Experience

Location: Gurgaon

Type: Full-time

Experience: 5–8+ years

Industry: Consumer / D2C / Wellness

About the Role

We are looking for a Senior UX Designer who can translate strong brand thinking into exceptional digital experiences.

You’ll work closely with the founders, brand, creative, product, and growth teams to build digital experiences for new-age consumer brands — from brand websites and e-commerce journeys to landing pages, design systems, and conversion-focused experiences .

This role sits at the intersection of Brand × UX × Commerce . We’re looking for someone who understands that a great consumer website needs to look distinctive, communicate the brand clearly, and convert.

What You’ll Own

- Lead UX and digital design for brand websites, Shopify stores, landing pages, and campaign experiences.
- Translate brand identity and visual language into compelling digital experiences.
- Create user flows, wireframes, information architecture, prototypes, and high-fidelity designs.
- Design high-converting product pages, category pages, homepages, and checkout journeys.
- Build scalable UI/UX and digital design systems across multiple consumer brands.
- Work closely with brand and creative teams to maintain consistency across packaging, content, advertising, and digital touchpoints.
- Use consumer behaviour, analytics, heatmaps,



and experimentation to continuously improve UX and conversion.
- Collaborate with developers to ensure high-quality implementation of designs.
- Benchmark leading global D2C, wellness, beauty, and consumer brands and bring those standards into our products.

What We’re Looking For

- 5–8+ years of experience in UX/UI, digital product design, or brand-led digital design .
- Strong portfolio demonstrating premium consumer-facing websites and digital experiences.
- Excellent command of Figma , prototyping, responsive design, and design systems.
- Strong understanding of typography, layout, hierarchy, interaction design, and visual storytelling.
- Experience designing for D2C/e-commerce/Shopify is highly preferred.
- Ability to balance brand aesthetics with usability and conversion .
- Robust attention to detail and ability to take projects from concept to final execution.
- Comfortable working in a fast-moving, founder-led environment with high ownership.

Bonus Experience working with wellness, healthcare, beauty, nutrition, lifestyle, or premium consumer brands .

What Good Looks Like

- You should be able to take a brand from its core identity and turn it into a digital experience that feels premium, differentiated, intuitive, and conversion-focused — without making it look like another templated D2C website.

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