Job Overview /n To drive business growth for the company's UV Inks, UV Varnishes and Water-Based Coatings by developing new customers, expanding existing accounts, managing key customers and creating strong market presence. /n /n The position requires an experienced sales professional with a solid understanding of the printing industry, preferably having experience in selling Offset Printing Plates, Printing Blankets, Printing Inks, Printing Chemicals or other printing consumables. /n /n The candidate will be responsible for identifying business opportunities, developing customer relationships, managing product trials and validations, converting opportunities into regular business and achieving agreed sales and profitability targets. /n /n Key Responsibilities /n A. Sales & Business Development /n /n

- Develop and execute the sales plan for the assigned territory/region.

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- Achieve agreed sales, gross margin and collection targets.

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- Identify new customers and develop new business opportunities.

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- Develop business with printers, packaging companies, commercial printers and other relevant segments.

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- Build and maintain a strong sales pipeline.

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- Identify opportunities for conversion from competing brands.

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- Expand the company's presence across different product categories and applications.

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- Develop long-term and mutually beneficial relationships with customers.

/n /n B.

Key Account

Management /n /n

- Develop strong relationships with key decision-makers including owners, purchase heads, production heads, technical teams and senior management.

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- Identify customer requirements and develop customized business solutions.

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- Regularly review business potential and growth opportunities with key accounts.

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- Ensure customer retention and increase share of business.

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- Drive cross-selling and up-selling of the company's complete product portfolio.

/n /n C.

Product

Trials & Validation /n /n

- Identify opportunities for UV Inks, UV Varnishes and Water-Based Coatings through customer visits and market interactions.

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- Coordinate and lead product trials at customer locations.

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- Work closely with the technical/R&D; team to ensure successful product validation.

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- Understand customer feedback and coordinate necessary product improvements.

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- Follow up systematically after trials and convert successful trials into regular orders.

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- Develop competitor-conversion opportunities through structured benchmarking and trials.

/n /n D.

Market

Development /n /n

- Map the assigned territory and identify potential customers and applications.

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- Develop new markets and applications for UV and Water-Based products.

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- Monitor competitor products, pricing, market activities and customer movements.

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- Provide regular market intelligence and competitor feedback to management.

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- Identify emerging market trends and communicate potential product requirements to the technical/product development team.

/n /n E.

Commercial

Management /n /n

- Prepare and submit commercial proposals in line with company guidelines.

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- Negotiate with customers and close business opportunities while protecting company margins.

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- Ensure proper follow-up of quotations and commercial discussions.

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- Monitor customer credit limits and outstanding payments in coordination with the finance team.

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- Support timely collection of receivables.

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Customer

Service & Coordination /n /n

- Act as the primary point of contact for assigned key customers.

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- Coordinate with Technical, Production, Supply Chain and Finance teams to ensure smooth customer servicing.

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- Ensure timely resolution of customer complaints and technical issues.

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- Maintain regular communication with customers regarding orders, deliveries and product performance.

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- Ensure high levels of customer satisfaction.

/n /n G. Reporting & Planning /n /n

- Prepare monthly and quarterly sales plans.

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- Maintain an updated customer-wise sales pipeline.

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- Submit regular reports covering:

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- Sales achievement

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- New customer development

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- Product trials

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- Trial-to-order conversion

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- Competitor activities

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- Market opportunities

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- Collections

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- Future business pipeline

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- Conduct periodic territory reviews with the Sales/Business Head.

/n /n /n Skills Required /n /n

- Graduate in any discipline; MBA in Sales & Marketing will be an advantage.

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- 7–10 years of relevant sales experience in the printing industry.

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- Experience in selling Offset Plates, Printing Blankets, Printing Inks, Printing Chemicals or other printing consumables is highly preferred.

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- Candidates with an existing network among printers, packaging companies and commercial printing houses will be preferred.

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- Good understanding of printing processes and customer applications.

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- Proven track record of achieving sales targets and developing new business.

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- Strong commercial and negotiation skills.

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- Good communication, presentation and relationship-management skills.

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- Strong analytical and market-development capabilities.

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- Willingness to travel extensively within the assigned territory/region.

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- Should be self-driven, commercially aggressive and capable of independently developing business.

/n /n /n Technical/Functional Proficiency Required /n /n

- Business Development

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- Desired Competencies

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- Key Account Management

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- Strategic Sales Planning

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- Customer Relationship Management

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- Commercial Negotiation

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- Product Conversion

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- Market Development

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- Technical Coordination

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- Competitor Analysis

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- Collection Management

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- Strong Communication & Presentation

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- Ownership & Accountability

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- Result Orientation

/n /n /n Preferred Candidate: /n Printing Inks / Offset Plates / Printing Blankets / Printing Chemicals / Printing Consumables / Packaging Industry /n /n Target Customer Segments: /n Commercial Printers | Packaging Printers | Folding Cartons | Labels | Publishing | Industrial Printing | Other UV & Water-Based Coating Applications /n /n

📌 Senior Sales Manager (Mumbai)
🏢 Westtek Enterprise Solutions Private
📍 Mumbai