Position Title: Senior Copywriter Business Unit: WP International Experience: 3+ yrs Location: Marol, Mumbai Shift Timing: 10:30 AM to 7:30 PM (Mon to Fri) Salary Range: 8-11 LPA About the Role - Write compelling copy for social media, email campaigns, performance ads, influencer content & offline marketing - Translate brand strategy and audience insights into high-impact storytelling - Collaborate closely with design, marketing, and business teams - Lead ideation and contribute to creative concepts & campaign planning - Conduct research to deeply understand products, users, and messaging - Manage multiple projects end-to-end while meeting quality and timelines - Optimize copy using feedback, data,



and performance insights - Mentor junior writers and uphold content quality benchmarks What We’re Looking For - Exceptional command over English language, grammar & nuance - Ability to adapt tone and style across platforms and funnel stages - Strong conceptual thinking with a performance-driven mindset - High attention to detail and comfort in rapid-paced environments - Strong understanding of social media marketing & performance copywriting - Experience working with cross-functional teams Requirements - Bachelor’s degree in English, Journalism, Marketing, Communications, or related field - 3+ years of experience in copywriting, content, or brand marketing

📌 Senior Marketing Wordsmith (Mumbai)
🏢 upGrad
📍 Mumbai