A.

Sales

Target & Business Achievement

- Achieve assigned primary and secondary sales targets for the territory.

- Drive achievement of monthly, quarterly and annual sales objectives.

- Monitor SKU-wise, distributor-wise and outlet-wise sales performance.

- Identify business opportunities and develop plans to achieve incremental sales.

- Ensure effective execution of sales plans and schemes in the assigned territory.

B.

Distributor

Management

- Manage day-to-day operations and business relationship with distributors.

- Ensure adequate stock availability at distributor points.

- Monitor distributor inventory, stock ageing and product freshness.

- Ensure timely order placement and replenishment.

- Review distributor performance and address operational issues.

- Ensure proper implementation of company schemes, discounts and trade promotions.

C. Market & Retailer Coverage

- Conduct regular market visits and ensure planned beat and outlet coverage.

- Develop and maintain relationships with retailers and channel partners.

- Ensure availability of the complete product range at retail outlets.

- Identify new outlets and expand numeric distribution.

- Ensure effective coverage of priority outlets and potential markets.

- Monitor competitor activities, pricing, schemes and product launches.

D. Distribution & Product Availability

- Drive numeric and weighted distribution across the assigned territory.

- Ensure right SKU, right quantity and right stock at the right outlet.

- Focus on improving distribution of new and strategic SKUs.

- Monitor stock-outs and take corrective action.

- Ensure proper implementation of FIFO/FEFO principles wherever applicable.

- Maintain product freshness and minimize expiry/near-expiry stock.

E. Visibility & Merchandising





- Ensure proper product visibility and merchandising at retail outlets.

- Implement company-approved POSM, displays, racks, danglers and branding.

- Ensure correct product placement and planogram execution where applicable.

- Monitor competitor visibility and take appropriate corrective measures.

- Ensure zero-damage and proper handling of company assets/materials.

F.

Order

Booking & Sales Execution

- Generate orders from retailers as per market potential and stock requirement.

- Ensure timely communication of orders to the distributor/channel partner.

- Monitor order fulfilment and address delivery-related issues.

- Ensure effective execution of PFD / order-to-delivery processes as defined by the company.

- Minimize order loss, stock-outs and sales returns.

G.

Market

Intelligence

- Track competitor pricing, schemes, promotions and new launches.

- Gather retailer and distributor feedback.

- Identify changing consumer preferences and market trends.

- Share actionable market intelligence with the reporting manager.

- Identify opportunities for new product penetration and market expansion.

H. Collection & Commercial Discipline

- Support timely collection of outstanding payments from distributors/retailers as per company policy.

- Monitor distributor credit limits and outstanding balances.

- Ensure adherence to company commercial policies.

- Coordinate with the concerned teams for resolution of billing, claims and commercial issues.

I.

Market

Expansion

- Identify current markets, distributors and retail outlets.

- Increase outlet penetration and improve territory productivity.

- Develop new business opportunities within the assigned geography.

- Support launches of new products and expansion of existing products.

📌 Sales Officer (Hyderabad)
🏢 Bikanervala
📍 Hyderabad