Sales & Marketing Executive (Solar Industry)

Position - Sales & Marketing Executive

Department - Sales & Marketing

Industry -Solar Energy / Renewable Energy / EPC

Employment Type - Full-Time

Qualification

- MBA (Marketing), BBA, B.Com, BE/B.Tech (Electrical, Mechanical, Electronics), Diploma in Electrical/Mechanical, or any relevant Graduate.
- Knowledge of the Solar/Renewable Energy industry will be an added advantage.

Job Summary We are looking for a motivated and enthusiastic Sales & Marketing Executive to join our growing Solar Business team. The ideal candidate should have 2-4 years of experience in sales and marketing, preferably in the solar, electrical, renewable energy, EPC, or related industries. The candidate will be responsible for generating leads, acquiring new customers, maintaining client relationships, and supporting business growth by promoting the company's solar products and solutions.

This role requires excellent communication skills, a customer-centric approach, and a passion for achieving sales targets while contributing to sustainable energy initiatives.

Key Responsibilities

Sales & Business Development

- Generate new business opportunities through field visits, cold calling, referrals, digital inquiries, and networking.
- Identify potential customers in the residential, commercial, industrial, institutional, and government sectors.
- Schedule and conduct client meetings to understand customer requirements and present suitable solar solutions.
- Develop and maintain a healthy sales pipeline to achieve assigned sales targets.
- Prepare quotations, proposals, and follow up with prospective clients until order closure.
- Negotiate commercial terms within company guidelines and close sales opportunities.
- Build long-term relationships with customers, channel partners, contractors, consultants, architects, and builders.

Marketing Responsibilities




- Support and execute marketing campaigns to increase brand awareness and lead generation.
- Coordinate with the marketing team for exhibitions, seminars, trade shows, promotional events, and digital campaigns.
- Assist in developing dealer and distributor networks.
- Represent the company professionally during customer interactions and business meetings.

Customer Relationship Management
- Maintain excellent relationships with existing customers to encourage repeat business.
- Provide pre-sales support and coordinate with internal teams for post-sales service.
- Respond promptly to customer inquiries and ensure timely resolution of issues.
- Maintain customer records and update CRM systems regularly.

Product Consultation
- Understand customer energy requirements and recommend suitable solar products and solutions.
- Explain product features, technical benefits, return on investment (ROI), energy savings, and available government subsidy schemes where applicable.
- Coordinate with technical and project teams for site visits, feasibility assessments, and project execution.

Market Research & Reporting
- Monitor market trends, competitor activities, and emerging business opportunities.
- Submit daily, weekly, and monthly sales activity reports.
- Maintain accurate sales forecasts, customer databases, and lead conversion records.
- Provide regular updates to management regarding sales performance and customer feedback.

Products & Solutions to be Promoted The selected candidate will be responsible for promoting and generating business for the following products and services:




- Rooftop Solar Power Plants
- Ground Mounted Solar Projects
- Commercial & Industrial (C&I;) Solar Solutions
- Residential Solar Systems
- Solar EPC Projects
- Solar Water Pumps
- Solar Street Lights
- Solar Batteries & Inverters

Required Skills
- Good communication, presentation, and interpersonal skills.
- Strong negotiation and customer relationship management abilities.
- Basic understanding of solar energy systems and renewable energy concepts.
- Ability to generate leads and convert them into business opportunities.
- Knowledge of MS Office (Excel, Word, PowerPoint) and CRM software.
- Strong problem-solving and analytical skills.
- Self-motivated, target-oriented, and willing to travel for client meetings and site visits.
- Ability to work independently as well as collaboratively within a team.

Preferred Candidate Profile
- Experience in Sales & Marketing, preferably in Solar, Electrical, Renewable Energy, EPC, Industrial Products, or related sectors.
- Passion for renewable energy and sustainability.
- Excellent communication and relationship-building skills.
- Positive attitude with strong learning ability.
- Willingness to travel as per business requirements.
- Ability to achieve sales targets within deadlines.

Key Performance Indicators (KPIs)
- Monthly and Quarterly Sales Target Achievement
- Lead Generation and Conversion Rate
- New Customer Acquisition
- Customer Retention and Repeat Business
- Sales Revenue Growth
- Timely Submission of Sales Reports
- Customer Satisfaction and Relationship Management

Compensation & Benefits
- Market-competitive salary
- Performance-Based Incentives
- Travel & Conveyance Reimbursement
- Mobile Allowance (if applicable)
- PF, ESIC, and Other Statutory Benefits
- Paid Leave
- Learning & Career Development Opportunities
- Growth Opportunities in the Renewable Energy Sector

📌 Sales Marketing (Pune)
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