About the Company:

nInditherma Private Limited, based in Kolkata, is entering the packaged drinking water segment under the brand name trsna. With a new state-of-the-art manufacturing facility, we aim to build a strong regional presence in the bottled water market through enterprise sales, institutional tie-ups, and retail distribution.

nRole Overview:

nWe are seeking a highly driven and experienced Sales Manager / CSO who will be responsible for building and leading our regional sales team and spearheading business development efforts across West Bengal. The ideal candidate will be instrumental in setting up a robust sales structure, onboarding key accounts, and developing scalable marketing strategies to grow brand trsna.

nKey Responsibilities:

nSales Leadership:

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- Develop and implement a comprehensive sales and distribution strategy for trsna across West Bengal.
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- Identify and tap into bulk sales opportunities: corporate clients, institutions, hotels, hospitals, event management companies, etc.
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- Build, lead, and mentor a team of sales executives and area sales managers.
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- Drive monthly, quarterly, and annual sales targets, ensuring consistent revenue growth.
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nBusiness Development:

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- Create and manage a pipeline of B2B clients and enterprise customers.
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- Develop strategic tie-ups with distributors, stockists, and wholesalers.
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- Lead negotiations and close long-term volume-based sales contracts.
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- Conduct market research to identify new growth opportunities and regional demand patterns.
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nMarketing Strategy:

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- Define brand positioning and execute regional marketing campaigns, activations, and sampling efforts.
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- Collaborate with the design/branding team for promotional materials, POS materials, and digital content.
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- Monitor competitors' activities and pricing and suggest strategic responses.
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nOperational Oversight:

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- Coordinate closely with the production and logistics team to align demand forecasts with manufacturing schedules.
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- Ensure timely deliveries, credit management, and customer satisfaction.
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- Manage sales reporting, CRM systems, and dashboards.
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nQualifications & Experience:

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- Bachelor's degree in Business Administration, Marketing, or related field; MBA preferred.
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- Minimum 5-10 years of experience in sales, preferably in FMCG, packaged water, beverages, or allied industries.
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- Proven track record of team building and leadership.
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- Robust understanding of West Bengal's market dynamics, geography, and buyer behavior.
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- Excellent communication, negotiation, and interpersonal skills.
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- Proficiency in MS Excel, PowerPoint, and sales/CRM tools.
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nWhat We Offer:

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- A pivotal leadership role in a fast-growing new brand.
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- Freedom to build and shape your own team.
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- Competitive compensation with performance-based incentives.
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- Opportunity to grow with the brand from the ground up.
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nApplication Process:

nPlease email your resume and a brief cover letter to [email protected] with the subject line:

n"Application for CMO/Sales Manager – trsna"

nShortlisted candidates will be contacted for a personal interview.

📌 Sales Manager (Kolkata)
🏢 Inditherma Private
📍 Kolkata