To lead and drive regional sales operations for the company's E-Rickshaw and electric 3-wheeler business by developing the dealer network, achieving sales targets, expanding market presence, managing channel partners, and ensuring sustainable revenue growth across the assigned region.

Key Responsibilities

A. Regional Sales Management

- Develop and execute the regional sales strategy in line with company objectives.
- Achieve monthly, quarterly and annual sales targets.
- Prepare region-wise sales forecasts, budgets and business plans.
- Monitor sales performance by territory, dealer, product and salesperson.
- Identify new markets and opportunities for business expansion.

B. Dealer & Distribution Network

- Appoint and develop authorized dealers and distributors.
- Expand the dealer network across cities, towns and rural markets.
- Maintain strong relationships with existing dealers.
- Evaluate dealer performance, infrastructure, working capital and market potential.
- Ensure adequate product availability and dealer-level inventory.
- Develop dealer incentive and retail-push strategies in coordination with management.

C. Team Leadership

- Lead, manage and motivate the regional sales team.
- Set territory-wise targets for Area Sales Managers, Territory Managers and Sales Executives.
- Conduct regular review meetings and performance assessments.
- Develop team capabilities through coaching, training and field support.
- Ensure disciplined implementation of sales processes and reporting systems.

D. Market Development

- Conduct competitor analysis covering price, product specifications, finance schemes, dealer margins and market positioning.
- Identify recent customer segments and geographic markets.
- Develop strategies for increasing E-Rickshaw penetration in the assigned region.
- Monitor local market trends, government EV policies and customer requirements.
- Support product launches, promotional campaigns and regional marketing activities.

E. Institutional & Fleet Sales





- Develop relationships with fleet operators, aggregators, transport businesses and institutional customers.
- Generate bulk and fleet sales opportunities.
- Coordinate with finance companies/NBFCs to facilitate customer financing.
- Develop strategic partnerships to increase regional volumes.

F. Sales Finance & Collection

- Monitor dealer outstanding and payment collections.
- Ensure compliance with company credit policies.
- Coordinate with Finance/Accounts for dealer credit limits and collections.
- Minimize overdue payments and maintain healthy channel working capital.

G. Customer & After-Sales Coordination

- Coordinate with Service and Customer Support teams to resolve major customer/dealer issues.
- Monitor customer satisfaction and product-related complaints.
- Ensure dealers maintain adequate service, spare-parts and support infrastructure.
- Collect market feedback regarding product quality, performance and customer expectations.

1. Key Performance Indicators (KPIs)

- Regional sales volume and revenue
- Achievement of monthly/quarterly/annual targets
- Dealer network expansion
- Dealer productivity
- Retail sales / vehicle registration growth
- Market share
- New dealer appointments
- Customer acquisition
- Fleet/institutional sales
- Dealer outstanding and collection efficiency
- Sales team productivity
- Product-wise sales performance
- Customer satisfaction and market feedback

1. Desired Skills

- Strong leadership and people-management skills
- Excellent dealer/channel management capability
- Strong negotiation and communication skills
- Excellent understanding of automotive/EV markets
- Strong analytical and business-planning skills
- Ability to manage large territories and sales teams
- Target-oriented and result-driven approach
- Good knowledge of dealer financing and vehicle finance
- Strong relationship-building skills
- Willingness to travel extensively across the assigned region

Pay: Up to ₹78,000.00 per year

Benefits

- Cell phone reimbursement
- Flexible schedule

Work Location: In person

📌 Regional Sales Head (Bhadreswar)
🏢 kamrup e rickshaw
📍 Bhadreswar