: Public Relations Officer (PRO) – Sales & Marketing

Position Title: Public Relations Officer (PRO) / Sales Executive

Location: Madurai

Department: Sales & Marketing / Business Development

Reports To: Managing Director

Employment Type: Full-Time

Job Summary

We are looking for a proactive, goal-oriented Public Relations Officer (PRO) to drive business growth for our healthcare facilities (Maternity Hospital & Diagnostic Scan Centre). The role involves building strong referral networks with local doctors, clinics, and healthcare partners, organizing community outreach programs, and increasing patient walk-ins for diagnostic scans and hospital services.

Key Responsibilities

1. Field Sales & Doctor Networking

* Visit doctors, clinics, nursing homes, and local healthcare practitioners to build and maintain strong referral relationships.
- Promote diagnostic services (CT, Ultrasound, Echocardiogram,Doppler,Lab tests) and hospital specialties to healthcare providers.
- Achieve monthly targets for scan referrals and hospital admissions.

1. Client & Patient Public Relations

* Serve as the main point of contact for external partners, corporate clients, and referral networks.
- Address feedback from referring doctors and ensure seamless service delivery for referred patients.
- Manage corporate health check-up tie-ups and insurance/empanelment outreach.

1. Marketing & Community Outreach

* Organize health camps, awareness drives,



and medical seminars in target neighborhoods and rural/semi-urban areas.
- Distribute marketing materials (flyers, brochures, offer schemes) to local clinics and community spots.
- Gather market intelligence on competitor pricing, new diagnostic trends, and doctor referral patterns.

1. Reporting & Administration

* Maintain daily call logs, doctor visit reports, and lead tracking sheets.
- Follow up with referring doctors regularly to ensure long-term retention.
- Coordinate with the internal hospital front-desk and radiology department to ensure smooth onboarding of referred patients.

Required Skills & Qualifications
- Education: Any Graduate (
- Experience: Freshers with strong communication skills or 1–3 years of experience in hospital/diagnostic sales or pharma field sales.
- Languages: Fluency in Tamil and working knowledge of English.
- Vehicle: Must possess a valid driver’s license and a two-wheeler for field visits.

Key Competencies

- Excellent interpersonal and persuasive communication skills.
- Target-driven mindset with strong field negotiation skills.
- Professional etiquette when interacting with medical practitioners.

What We Offer

- Market-competitive salary + attractive performance-based incentives.

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- Growth opportunities within an expanding healthcare organization.

Pay: ₹12,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Public Relations Officer (Madurai)
🏢 Srinivasa Health Care
📍 Madurai