Role Overview:

We are seeking a Product Merchandiser with strong experience in the Direct-to-Consumer (D2C) ecosystem. This role involves overseeing the entire product journey—from conducting extensive market research and generating insights to coordinating procurement and managing successful product launches—while creating distinctive, customer-centric product experiences.

Key Responsibilities:

- Conduct thorough product and market research to identify new product opportunities, consumer insights, and innovation gaps.
- Track trends and keyword demand in both Indian and global markets to inform product strategy.
- Identify consumer problems and translate them into clear, scalable product solutions.
- Develop a strong understanding of design to ensure product differentiation and brand alignment.
- Act as a liaison between design, procurement, and operations teams to ensure seamless execution.
- Manage the entire product lifecycle—from sourcing and procurement to sampling and launch.
- Collaborate closely with vendors and internal stakeholders to ensure quality, timelines, and cost efficiency.




- Create engaging product experiences that emphasize usability, packaging, and customer satisfaction.
- Support the go-to-market strategy with insights for positioning, pricing, and storytelling.

Must-Have Requirements:

- Proven experience in a D2C startup setting.
- Strong understanding of consumer behavior, e-commerce, and fast-paced product cycles.
- Hands-on experience with product sourcing, vendor coordination, and launch execution.
- Ability to work cross-functionally with design, supply chain, and marketing teams.
- Data-driven mindset with strong analytical and problem-solving skills.
- Excellent communication and stakeholder management abilities.
- Department: New Product Development (NPD)—looking for experience in product or consumer goods merchandising, not in fashion design or the apparel industry.

Good to Have:

- Experience in fitness or wellness D2C brands.
- Exposure to international sourcing and global trend analysis.
- Familiarity with tools for keyword research, trend tracking, and consumer insights.

📌 Product Merchandiser (Gurugram)
🏢 WiseLife
📍 Gurugram