About the Role Real Estate / Digital Marketing Jiva Websoft Pvt. Ltd. is looking for a driven and detail-oriented PPC Analyst / Sr. Executive with hands-on experience in Meta Ads and Google Ads, specifically within the real estate sector. You will plan, execute, and optimise paid campaigns to generate high-quality leads and work closely with cross-functional teams including pre-sales, web development, SEO, design, and CRM automation to ensure end-to-end campaign performance.

Key Responsibilities Campaign Management • Plan, create, and manage Google Search, Display, Performance Max, and YouTube campaigns for real estate clients.

- Set up and optimise Meta Ads (Facebook &
- Instagram) including Lead Gen forms, carousel, and video ad formats.
- Conduct keyword research, audience segmentation, and competitor analysis tailored to real estate markets.
- Monitor campaign budgets, bids, and pacing to ensure efficient Cost Per Lead (CPL) and ROAS targets are consistently met.
- Perform A/B testing on ad copies, creatives, landing pages, and audience sets to continuously improve performance. Reporting &
- Budget Oversight • Prepare and present daily, weekly, and monthly performance reports covering spend, leads, CPL, conversion rates, and ROAS.
- Manage and track daily ad budgets across platforms; flag anomalies and overspends proactively.
- Analyse lead quality metrics including qualified vs unqualified lead ratios and optimise targeting and creatives accordingly.
- Maintain a campaign performance dashboard updated in real time for internal visibility.

Internal Coordination Jiva Websoft

Pvt. Ltd. · Hitec City,



Hyderabad · Work from Home · Monday – Saturday JIVA WEBSOFT PVT. LTD. | Job Opening • Work closely with the pre-sales team to align campaign targeting with lead qualification criteria and sales pipeline requirements.
- Collaborate with web developers on landing page creation, tracking implementation, and conversion rate improvements.
- Coordinate with the SEO team to align paid and organic strategy, share keyword insights, and avoid audience overlap.
- Brief and work with the design team to develop high-converting ad creatives, banners, and video assets within brand guidelines.
- Participate in regular cross-team syncs to share campaign updates, escalate issues, and align on business goals. CRM &
- Automation Integration • Coordinate with the CRM and automation team to ensure seamless lead flow from Meta Lead Gen forms and Google Ads into the CRM system.
- Troubleshoot and validate lead mapping, deduplication, and routing within CRM automation workflows.
- Work with the automation team to set up lead scoring triggers and follow-up sequences based on ad source and campaign segment.
- Monitor lead quality feedback loops from CRM data and use insights to refine targeting, bidding, and ad messaging. AI, Tools &




- Continuous Learning • Stay updated with the latest AI-driven ad features including Google's AI-powered campaigns (PMax, Smart Bidding) and Meta's Advantage+ suite.
- Explore and adopt AI tools and automation to improve campaign research, copywriting, reporting, and optimisation workflows.
- Keep track of emerging trends in digital marketing, proptech, and real estate advertising to bring fresh ideas to the team.
- Share learnings, experiment findings, and industry updates proactively with the team in a culture of continuous improvement.

Requirements • 6 months to 4 years of hands-on experience in paid media (PPC/SEM/Social Ads).

- Proven experience running campaigns in the real estate vertical is strongly preferred.
- Proficiency in Google Ads (Search, Display, PMax, YouTube) and Meta Ads Manager.
- Working knowledge of Google Analytics 4 (GA4), Google Tag Manager, and Meta Pixel setup.
- Hands-on experience with CRM tools (e.g. Zoho, HubSpot, Salesforce, or similar) and understanding of lead flow automation.
- Ability to read campaign data critically and flag lead quality issues not just lead volume.
- Robust cross-functional communication skills comfortable working with pre-sales, tech, design, and SEO teams daily.
- Familiarity with keyword research tools (Google Keyword Planner, SEMrush, etc.).
- Genuine curiosity and eagerness to learn actively follows AI trends, new ad formats, and marketing technology.
- Google Ads and/or Meta Blueprint certifications are a plus.

Pay: ₹90,000.00 - ₹150,000.00 per month

Work Location: In person

📌 PPC Analyst/ Snr PPC analyst (Hyderabad)
🏢 Jiva Websqft
📍 Hyderabad