Key Responsibilities: /n • Campaign Planning & Execution: /n /n

- Plan, execute, and optimize Google Search campaigns focused on lead generation

/n

- Manage and scale App Campaigns (UAC) for installs and in-app conversions

/n

- Conduct in-depth keyword research, audience segmentation, and competitor analysis

/n /n /n • Performance Optimization: /n /n

- Continuously monitor and optimize campaigns to improve CPL, CPA, ROI, and conversion rates

/n

- Implement A/B testing strategies across ad copies, creatives, landing pages, and targeting

/n

- Identify performance gaps and implement data-driven improvements

/n /n /n • Tracking & Analytics: /n /n

- Set up and manage tracking systems using Google Analytics, Google Tag Manager, Firebase, and AppsFlyer

/n

- Ensure accurate conversion tracking, attribution modeling, and funnel analysis

/n

- Build dashboards and generate regular performance reports with actionable insights

/n /n /n • Collaboration & Strategy: /n /n

- Work closely with design, product, and content teams to improve creatives and landing page performance

/n





- Align with business and sales teams to ensure high-quality lead generation and conversion outcomes

/n

- Stay updated with the latest trends, tools, and best practices in performance marketing

/n /n /n Requirements: /n • Experience: /n /n

- Minimum 2 years of experience in performance/digital marketing

/n

- Proven experience in Google Search campaigns (lead generation)

/n

- Hands-on experience with App Campaigns (UAC) for installs and conversions

/n

- Track record of optimizing campaigns for CPL, CPA, and ROI

/n /n /n • Skills: /n /n

- Proficiency in Google Ads (Search + App Campaigns)

/n

- Strong understanding of keyword research, targeting, and bidding strategies

/n

- Experience with Google Analytics, GTM, Firebase/Appsflyer

/n

- Ability to analyze data and optimize campaign performance

/n

- Basic understanding of A/B testing and conversion tracking

/n /n /n • Education: /n /n

- Bachelor’s degree in Marketing, Business, or a related field

/n

- Google Ads/Analytics certifications are a plus

/n

- Ability to work in a fast-paced workplace and manage multiple campaigns

/n

📌 Performance Marketing (Gurugram)
🏢 Vetic
📍 Gurugram