Performance Marketing

- Plan, execute, and continuously optimize high-performance campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms to drive qualified leads and site visits.

- Own budget allocation, bid strategy, audience targeting, and creative testing (A/B testing) to consistently improve lead quality, cost per lead (CPL), and return on ad spend (ROAS).

- Build and manage full-funnel campaign structures — from awareness through consideration to conversion — aligned to the sales team's lead requirements and site-visit targets.

Social Media Marketing &

- Digital Engagement

- Own the brand's social media presence across platforms, driving organic growth, engagement, and community management consistent with a premium, luxury brand voice.

- Plan and execute content calendars, campaigns, and influencer/partnership collaborations that build brand equity and digital engagement for MSN Realty.

- Monitor social listening, sentiment, and engagement metrics to continuously refine content strategy and brand positioning online.

Marketing Automation &

- CRM

- Design and implement marketing automation journeys (e.g., via Salesforce Marketing Cloud or similar platforms) covering lead nurturing, retargeting, and lifecycle communication.

- Manage lead flow and data hygiene within the CRM, working closely with the sales team to ensure timely follow-up, accurate lead scoring, and closed-loop reporting between marketing and sales.

- Build automated, behavior-triggered workflows (email, WhatsApp, SMS) to keep prospects engaged through the (often long)



luxury real estate decision cycle.

Analytics, Measurement &

- Optimization

- Own campaign, funnel, and channel-level analytics — building dashboards and reports that track CPL, conversion rates, ROAS, and marketing-attributed sales pipeline.

- Translate data into clear, actionable insights and recommendations for leadership, continuously identifying and acting on optimization opportunities across channels.

- Maintain a strong measurement discipline — accurate tracking setup (GA4, GTM, conversion pixels), attribution modeling, and regular performance reviews.

AI Tools &

- Process

- Actively use AI-powered marketing tools to improve content creation, campaign planning, audience targeting, reporting, and overall team productivity.

- Bring a process-driven approach to campaign planning, execution, and reporting — establishing clear workflows, timelines, and quality checks across the marketing function.

- Stay current on emerging digital marketing, martech, and AI trends, and proactively recommend new tools or approaches to keep campaigns ahead of the curve.

Agency &

- Vendor Management

- Manage relationships with digital, creative, and media agencies — briefing campaigns,



reviewing creative and media plans, and holding partners accountable to performance and timelines.

- Coordinate with website, landing page, and creative teams/vendors to ensure campaigns are supported by high-converting digital assets.

- Evaluate and manage the marketing technology stack (ad platforms, automation, analytics, CRM) to ensure tools are used effectively and cost-efficiently.

WHAT WE'RE LOOKING FOR

- 7–10 years of experience in digital/performance marketing, ideally within luxury real estate or an agency or rapid-paced digital marketing environment.

- Experience working on luxury real estate or other premium brands is highly preferred.

- Hands-on, proven experience managing Google Ads, Meta Ads, and LinkedIn Ads campaigns at scale.

- Strong understanding of digital marketing metrics, attribution, and conversion optimization, with the analytical rigor to back decisions with data.

- Familiarity with CRM, lead management, and marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot or similar).

- Working knowledge of AI tools and their practical application in modern marketing workflows.

- Strong analytical, organizational, and communication skills, with a process-driven mindset and comfort managing multiple agencies/vendors simultaneously.

- A self-driven professional who enjoys learning, collaborating, and taking ownership of high-performance campaigns.

- Bachelor's degree in Marketing, Business, or a related field
- MBA preferred but not mandatory.

📌 Performance Marketing Manager/Specialist (Hyderabad)
🏢 MSN Realty
📍 Hyderabad